# Acquisition Resources | Amplitude | Amplitude We've curated top resources and best practices to help you improve customer acquisition. Learn proven strategies, track key metrics, and hook new users from the get go. Source: https://amplitude.com/en-us/acquisition-resources --- # Acquisition Amplified: Resources to Supercharge Your Customer Growth You've identified acquisition issues, and have new ideas for how to solve them - now what? We've curated our favorite resources for hooking new users from the start. ## Customer acquisition 101 Dive into the fundamentals of customer acquisition. Learn key strategies, best practices, and actionable insights to acquire, onboard, and activate new users. [](https://academy.amplitude.com/path/drive-product-growth-with-acquisition) Drive Product Growth With Acquisition Learn to measure your acquisition and activation strategy in Amplitude. [Take the course](https://academy.amplitude.com/path/drive-product-growth-with-acquisition) [](https://amplitude.com/resources/mastering-acquisition) Acquisition Playbook: Mastering Customer Acquisition Strategy Everything you need to know about acquiring new customers in one playbook. [Read the playbook](https://amplitude.com/resources/mastering-acquisition) [](https://amplitude.com/resources/acquisition-worksheets) Three Worksheets, One Goal: Better Acquisition Rates Identify ideal customers, assess onboarding, and measure acquisition with these worksheets. [Fill out the worksheets](https://amplitude.com/resources/acquisition-worksheets) ## Acquisition metrics that matter Understanding the right metrics is key to boosting customer acquisition. Dive into these resources to discover which metrics to prioritize, effective tracking methods, and actionable strategies to optimize your acquisition efforts. [](https://amplitude.com/blog/how-to-calculate-clickthrough-rate-ctr) Click-Through Rate (CTR): How to Calculate and Increase Your CTR Learn more about how to calculate click-through rate (CTR) and how to increase your CTR. [Read the blog](https://amplitude.com/blog/how-to-calculate-clickthrough-rate-ctr) [](https://amplitude.com/blog/how-to-calculate-cac) Customer Acquisition Cost Formula: Boost Business Performance Learn key formulas and tips to boost business performance. [Check out the blog](https://amplitude.com/blog/how-to-calculate-cac) [](https://amplitude.com/blog/unlock-power-of-integrations) Driving Growth with Amplitude Part 1: Unlocking the Power of Integrations Learn how our team uses Amplitude to power marketing and customer success emails at scale. [Read part 1](https://amplitude.com/blog/unlock-power-of-integrations) [](https://amplitude.com/blog/measuring-campaign-impact) Driving Growth with Amplitude Part 2: Measuring Campaign Impact Learn how our team uses Amplitude to understand and improve campaign performance and share insights. [Read part 2](https://amplitude.com/blog/measuring-campaign-impact) Product Benchmark Metrics ## Check out how your acquisition metrics measure up See product benchmarks across industries, regions, and company sizes to better understand the relative performance of your key product indicators, such as activation, engagement, and retention. [View metrics](https://amplitude.com/benchmarks) ## From funnels to flywheels Acquiring new customers is just the start—the real challenge is delivering value fast. Explore these best practices from Gartner and more to master everything from acquisition funnels to flywheels. [](https://www.gartner.com/en/sales/topics/customer-acquisition) How Customer Acquisition Fuels Greater Growth Gartner shares customer acquisition strategies that meet buyer preferences and maximize revenue. [Read the guide](https://www.gartner.com/en/sales/topics/customer-acquisition) [](https://www.hubspot.com/flywheel) The Flywheel Hubspot's take on how the flywheel drives business growth and customer delight. [Learn more](https://www.hubspot.com/flywheel) [](https://www.forbes.com/councils/forbesbusinessdevelopmentcouncil/2023/09/15/get-fly-unleashing-the-power-of-the-flywheel-model/) Get Fly: Unleashing The Power Of The Flywheel Model Tips from Forbes for embracing flywheels over funnels in your team's day-to-day. [Read the article](https://www.forbes.com/councils/forbesbusinessdevelopmentcouncil/2023/09/15/get-fly-unleashing-the-power-of-the-flywheel-model/) ## Essential tools and tactics for marketers Tips on the tools, data, and tech you need to nail customer acquisition. [](https://amplitude.com/blog/marketing-analytics-tools) Marketing Analytics Tools: What They Are and Why They Are Important Learn what marketing analytics tools are and why they are important to the success of an organization. [Learn more](https://amplitude.com/blog/marketing-analytics-tools) [](https://amplitude.com/blog/Marketing-Product-Teams-Unified-Analytics-Platform) Marketing and Product Teams: Here Are 5 Reasons to Adopt the Same Digital Analytics Platform Learn why adopting a unified approach to digital analytics drives better outcomes. [Dive into the article](https://amplitude.com/blog/Marketing-Product-Teams-Unified-Analytics-Platform) [](https://amplitude.com/blog/marketing-forecasting) Marketing Forecasting 101: Steps, Benefits, and Data to Use Discover how to harness marketing forecasting for better planning and business outcomes. [Read the blog](https://amplitude.com/blog/marketing-forecasting) [](https://amplitude.com/blog/pqls-hubspot-integration) Goodbye MQLs: Why Product-Qualified Leads Drive Faster Growth With Amplitude’s powerful integration with HubSpot, marketers can drive eight times better conversions compared to marketing-qualified leads (MQLs). [Get the full story](https://amplitude.com/blog/pqls-hubspot-integration) ## Acquiring customers is just the start Power up your growth and accelerate customer acquisition by joining top organizations with Amplitude. Get started today with a free account and instantly unlock the tools to acquire and activate new customers. [Get started for free](https://analytics.amplitude.com/signup)[Explore the demo](https://analytics.amplitude.com/demo)