# Amplitude Feature Experimentation: A/B testing & Product Experimentation Platform Scale product experimentation using one integrated platform. Amplitude makes testing and analytics work as one—for smarter decisions without tech debt. Source: https://amplitude.com/en-us/amplitude-experiment --- ###### Feature Experimentation # Ditch the guesswork and scale innovation Power data-driven discoveries, decision making, and growth with a smarter, faster testing platform. [Start testing](https://app.amplitude.com/signup)[Explore demo](https://app.amplitude.com/experiment/demo/dashboard) ### The easiest way to put your products to the test ### Trusted by innovators [Case Study](https://amplitude.com/blog/super-dot-com-customer-retention) [Case Study](https://amplitude.com/blog/myswimpro-experiment-growth) [Case Study](https://amplitude.com/blog/brainly-analytics-experiment-conversions) [Case Study](https://amplitude.com/case-studies/calm) [Case Study](https://amplitude.com/blog/evaneos-session-replay) ###### Powerfully simple ### Unlock self-service experimentation A straightforward way to design, ship, and see results makes it easy to innovate and increase testing velocity. - Design experiments with a guided UX built on best practices—no engineering resources required - See which segments drive impact and get clear guidance on next steps - Get automatic notifications, data quality checks, and duration estimates for better visibility ###### Built to scale ### Quantify your impact with precision Robust capabilities let you test rigorously without sacrificing control or performance. - Roll out and roll back quickly with enterprise-grade feature flags - Deploy client-side or server-side, evaluate locally or remotely - Built-in support for sequential testing, T-tests, multi-armed bandits, CUPED, mutual exclusion groups, holdouts, and more ###### One platform ### Consolidate and streamline optimization Unify data models, analysis, and testing workflows with Amplitude’s seamless platform. - Launch experiments from analytics charts and session replays - Target precisely and consistently with the same behavioral cohorts, identity resolution, and metrics at all points - Break down silos as you test with the same data and share results across your organization ###### The only leader ### The Forrester Wave™: Feature Management and Experimentation Solutions, Q3 2024 Forrester named Amplitude the only Leader in The Forrester Wave™: Feature Management and Experimentation Solutions, Q3 2024, which evaluates the top providers to help development teams simplify software releases and enable full-stack experimentation. [Read the report ](https://amplitude.com/resources/forrester-wave-feature-management) ### Discover why testing teams love Amplitude ###### [rebuy](https://amplitude.com/blog/rebuy-analytics-experiment-conversions) [Improved smartphone inventory 30% by testing a better way to demonstrate device resell value.](https://amplitude.com/blog/rebuy-analytics-experiment-conversions) [Learn more ](https://amplitude.com/blog/rebuy-analytics-experiment-conversions) ###### [LIFULL HOME’S](https://amplitude.com/blog/lifull-analytics-experiment) [Improved their success rate 2.8x, ran 1.5x more tests, and increased housing leads 10x.](https://amplitude.com/blog/lifull-analytics-experiment) [Learn more ](https://amplitude.com/blog/lifull-analytics-experiment) ###### [Evocalize](https://amplitude.com/blog/evocalize-experiment-improving-roi) [Improved order conversion 17% through better forms in their product experience.](https://amplitude.com/blog/evocalize-experiment-improving-roi) [Learn more ](https://amplitude.com/blog/evocalize-experiment-improving-roi) “Experiment liberated our product and marketing teams. The easy-to-understand charts and graphs mean they don’t need help interpreting the numbers, which saves our data science teams time while unblocking experimentation for product and marketing teams.” Hernan Garcia Head of Product, rebuy ### Create a culture of experimentation Dive deeper into user behavior and deliver innovative features faster. Get the guidance you need to build world-class experiments and simple recommendations to keep iterating fast. ### Learn more about experimentation ###### [Your Guide to Scaling Feature Experimentation](/resources/feature-experimentation-guide) [Learn how to run tests like the best with experiment insights from product experts.](/resources/feature-experimentation-guide) [Get the guide ](/resources/feature-experimentation-guide) ###### [Unleashing Innovation: A Recap](https://amplitude.com/blog/webinar-recap-ronny-kohavi) [Experimentation legend Ronny Kohavi shares why most product ideas fail—and why that’s the best reason to test everything.](https://amplitude.com/blog/webinar-recap-ronny-kohavi) [Read the blog ](https://amplitude.com/blog/webinar-recap-ronny-kohavi) ###### [Drive Innovation with Data-driven Delivery](https://amplitude.com/resources/data-driven-delivery-transformation) [See how companies use data-driven development to build smarter and learn how to get started.](https://amplitude.com/resources/data-driven-delivery-transformation) [Get the guide ](https://amplitude.com/resources/data-driven-delivery-transformation) ### Build smarter and faster without sacrificing control or performance Enhance every release with the tools you need to build, test, and optimize code in one place. ###### Guided UX for all Guide every team to set up every experiment accurately. [Learn more ](https://amplitude.com/blog/experiment-guided-user-experience) ###### Flexible stats for any use case Get built-in flexibility with sequential testing, T-tests, and multi-armed bandits. [Learn more ](https://amplitude.com/docs/experiment/workflow/finalize-statistical-preferences) ###### Enterprise feature management See how new releases influence metrics like user growth and adoption. [Learn more ](https://help.amplitude.com/hc/en-us/articles/360061687311-Working-with-feature-flags-and-feature-rollouts) ###### Local evaluation Deliver performant releases with near-zero latency. [Learn more ](https://www.docs.developers.amplitude.com/experiment/general/evaluation/local-evaluation/) ###### Remote evaluation Target by user context with built-in ID resolution. [Learn more ](https://www.docs.developers.amplitude.com/experiment/general/evaluation/remote-evaluation/) ###### Flexible APIs Programmatically roll out tests and integrate with CI/CD pipelines with ease. [Learn more ](https://amplitude.com/docs/apis/experiment/experiment-evaluation-api) ### Ready to test out Amplitude? [Get started](https://app.amplitude.com/signup)