# Amplitude on Amplitude | How We Use Our Platform to Build Better Experiences | Amplitude Learn how Amplitude employees use our own platform to build better products and experiences. Hear from product managers, designers, marketers, and others. Source: https://amplitude.com/en-us/amplitude-on-amplitude --- Amplitude on Amplitude # How We Use Our Own Platform to Build Better Products and Experiences At Amplitude, we don’t just talk the talk; we walk the walk. Learn how our team uses Amplitude to answer our biggest questions and build experiences customers love. ## How do you turn customer feedback into product insight? See how Head of AI Yana Welinder uses Amplitude [AI Feedback](https://amplitude.com/ai-feedback) to connect feedback from multiple sources and quickly surface insights that drive better experiences. ## How do you boost web conversions without engineers? See how Web Growth Marketer Colin Craft uses [Amplitude Web Experimentation](https://amplitude.com/web-experimentation) to spot issues, launch no-code tests, and fine-tune the Amplitude corporate site for better results. ## How do you turn loyal users into your best revenue drivers? Follow Growth Marketing Manager Olly Smyth as he uses [Amplitude Analytics](https://amplitude.com/amplitude-analytics) to identify power users, then turns his insights into higher-impact campaigns with [Activation](https://amplitude.com/activation). ## How do you design a homepage that actually converts? Watch as Principal Product Designer Jingshu Zhao uses Amplitude to uncover what users do and why, combining [Analytics](https://amplitude.com/amplitude-analytics), [Session Replay](https://amplitude.com/session-replay), [Heatmaps](https://amplitude.com/heatmaps), and [Surveys](https://amplitude.com/guides-and-surveys) to craft a higher-performing homepage experience. ## How do you catch churn before it happens? Senior Customer Success Manager Kristin Rooke shows how she uses Amplitude’s [funnel analysis](https://amplitude.com/docs/analytics/charts/funnel-analysis/funnel-analysis-interpret) and [Session Replay](https://amplitude.com/session-replay) to spot trouble early and keep customers engaged. ## Amplitude on Amplitude resources Explore the many ways Amplitude uses our platform across departments in these blog posts from our in-house experts. Product - [How Amplitude Uses Amplitude to Help Customers Get Value Faster](https://amplitude.com/blog/get-customers-to-value-faster) - [How Amplitude Used Session Replay to Improve Our Self-Serve Checkout Experience](https://amplitude.com/blog/improve-experiences-with-session-replay) - [How Amplitude Uses Amplitude to Launch New Products](https://amplitude.com/blog/launch-new-products) - [Watch, Learn, Improve: A Guide to Ritualizing Session Replay](https://amplitude.com/blog/session-replay-parties) Product Design - [Inside Amplitude Made Easy: Redesigning Navigation & User Experience](https://amplitude.com/blog/redesigning-navigation-and-ux) - [Creating a Seamless Self-Serve Experience with Amplitude Made Easy](https://amplitude.com/blog/seamless-self-serve-amplitude) - [Inside Amplitude Made Easy: Designing a Stellar UX Revamp](https://amplitude.com/blog/amplitude-ux-revamp) Marketing - [How Amplitude Uses Amplitude to Build Data-Informed Growth Strategies](https://amplitude.com/blog/data-informed-growth-strategy) - [How Amplitude Uses Amplitude to Boost Long-Term Retention](https://amplitude.com/blog/boost-long-term-retention) - [How Amplitude Uses Amplitude to Move Users from Sign-Up to Monetization](https://amplitude.com/blog/sign-up-to-monetization) - [How Amplitude Uses Amplitude to Drive Website Engagement](https://amplitude.com/blog/drive-website-engagement) Data - [How Amplitude Powers Its First-Party Data Strategy](https://amplitude.com/blog/first-party-data-strategy) - [How Amplitude Tackles Data Governance to Ensure Security, Compliance, and Trust](https://amplitude.com/blog/tackle-data-governance) ## Start your Amplitude journey today See how Amplitude can help you create experiences that keep customers coming back. [Get started](https://app.amplitude.com/signup)[Request a demo](https://amplitude.com/request-a-demo) ## Frequently asked questions Got questions? We’ve got answers. Amplitude on Amplitude is a series showcasing the ways Amplitude employees use our own platform to build better products and experiences. Hear from product managers, designers, marketers, and others with hands-on tips for making the most of Amplitude’s capabilities. Amplitude's unified platform comes with everything you need to build better products and experiences faster. Self-serve analytics enables you to turn your questions into insights, visualize what your customers are doing and why, run experiments, ship features, personalize campaigns, deploy in-app guides, and much more. The best part? AI Agents act as an extension of your team—analyzing data, surfacing insights, and taking action to improve the customer experience. Marketing teams can use Amplitude to understand, improve, and personalize the customer journey across websites, apps, channels, and campaigns. Often, this means they focus on conversion rate optimization, improving campaign ROI, or activating high-value audiences. Marketers also choose Amplitude when they want to consolidate their analytics and stop using multiple disparate tools. With Amplitude, they get one unified platform to collaborate with product teams using shared insights and metrics. Amplitude's unified platform comes with everything you need to build better product experiences faster. Self-serve analytics enables you to turn your questions into insights, visualize what your customers are doing and why, get direct customer feedback, run experiments and deploy features, and much more. Amplitude’s self-serve analytics and powerful integrations turn customer data into action. Amplitude empowers teams with self-service insights to collaborate, act fast, create profitable products, and improve customer experiences. Amplitude helps engineering teams deliver experiences customers love with feature management powered by real-time insights. That means you can build easily, ship faster, learn what works, and drive more impact. Amplitude also provides tools to build, test, and optimize code, all in one place. Amplitude offers a generous [free plan](https://amplitude.com/pricing) that makes it easy to get started, as well as three pricing plans. Our pricing model is based on your number of monthly tracked users (MTUs). If you have a large number of MTUs, our accounts team can help you with custom pricing that scales depending on your unique needs.