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Mixpanel vs Amplitude

Using Mixpanel? You deserve better.

You’re getting shortchanged by Mixpanel.

Mixpanel offers basic tracking of your users but falls short in delivering scalability, data access, and behavioral analytics for understanding user behavior. Of all Mixpanel alternatives, Amplitude is the only choice for your team if you really care about understanding your users.

“We’ve found Amplitude to be the best choice for an analytics platform; pricing scales better, it’s more sophisticated, and provides a level of openness that Mixpanel does not provide.” Anish Acharya, Senior Director of Product Management, Credit Karma
Don’t take our word for it, here are a few customers who’ve made the switch:

See the Difference.

Get a demo to see why Amplitude is the analytics platform you deserve.

Mixpanel versus Amplitude

The Mixpanel Alternative You Deserve.

ENGAGEMENT PLAN

Mixpanel’s charts don’t give you actionable insights that you can use to make impactful product decisions.

ENTERPRISE PLAN

Amplitude is a complete analytics solution that allows your entire team to access and understand your user behavior data.

ENGAGEMENT PLAN

Mixpanel’s charts don’t give you actionable insights that you can use to make impactful product decisions.

ENTERPRISE PLAN

Amplitude is a complete analytics solution that allows your entire team to access and understand your user behavior data.

Analytics
Event Tracking
Funnels
Retention
User Activity / Real-Time View
Individual User Streams

REQUIRES PEOPLE PLAN (Limited number of users)

(Unlimited number of users)

Segmentation (Side-by-side comparison of multiple custom segments on any chart)
Behavioral Analytics
PathfinderVisualize paths users take through your product
Behavioral CohortingAnalyze users based on actions they have or have not taken
CompassDiscover user behaviors that predict retention
Advanced Retention AnalysisRetention curves, unbounded and bracket retention calculations, retention over time
MicroscopeCreate a custom cohort of users from any data point
Account Level ReportingGreat for B2B companies: Measure user activity by individual company account, which can contain multiple users
Data Accessibility
Off-the-Shelf Custom Dashboards
Email Reports
SQL Access to Raw DataDedicated Redshift cluster containing all your event data
Dashboard SQL EditorWrite queries for your Redshift cluster within the analytics interface
Marketing Features
A/B Testing

3RD PARTY INTEGRATIONS

Push Notifications

REQUIRES PEOPLE PLAN

3RD PARTY INTEGRATIONS

Attribution

3RD PARTY INTEGRATIONS

3RD PARTY INTEGRATIONS

Looking for an alternative to Mixpanel?
Amplitude is the only choice if you really care about understanding your users.

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Thousands of companies have realized they deserve better analytics. Here’s what they have to say.

“Amplitude’s behavioral cohorting is really powerful; we utilize it heavily at QuizUp. It’s something I haven’t seen in any other analytics tool we’ve used.”
Jon Edvald, Head of Data Science,
QuizUp
“Amplitude is such a step up from other analytics platforms we have tried. We can answer questions that we simply couldn't answer before.”
Zouhair Belkoura, Founder & CEO,
KeepSafe
“We are continuously identifying new opportunities for improvement and growth. It’s created a more data-driven product process for our team.”
Fareed Mosavat, Consumer Growth Product Manager,
Instacart

Stop settling for surface-level tracking. Get the analytics you deserve.

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