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Written by Lex Roman

How is Amplitude Different from Google Analytics?

Growth Designer Lex Roman breaks down the main differences between Amplitude and Google Analytics, and how they impact teams.

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How to Make Smarter Product Bets with Customer Insights

Learn from Forrester how product intelligence powers user insights to help teams make smarter product decisions.

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Product Analytics Playbook: Mastering Retention

Read our guide for proven methods on how to build a data-informed retention strategy for your digital product.

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