# Benchmark Your Digital Product Performance Explore digital benchmarks across industries, regions, and company sizes to better compare and understand your key performance indicators. Source: https://amplitude.com/en-us/benchmarks/acquisition/travel-and-hospitality --- ##### AMPLITUDE LABS / [Benchmarks](/benchmarks) # Benchmark Your Digital Product Performance Explore digital benchmarks across industries, regions, and company sizes to better compare and understand your key performance indicators. Industry (all)Company Size (all) ##### \[ 01 ] # Acquisition Acquisition metrics track how many new visitors discover your product and where they come from. These metrics help measure the effectiveness of your marketing and growth efforts. Use these acquisition benchmarks for as a baseline for comparing your own data. ### New user growth rate Region (all) 0 % The daily new user acquisition rate for is comparable to the overall daily new user acquisition rate across all companies. [Explore my own data](https://app.amplitude.com/signup) ### Acquisition resources ##### [Report](/resources/product-benchmark-report) #### [The Product Benchmark Report: How Top Teams Win and Grow](/resources/product-benchmark-report) ##### [Playbook](/resources/mastering-acquisition) #### [Acquisition Playbook: Mastering Customer Acquisition Strategy](/resources/mastering-acquisition) ##### [Worksheet](/resources/acquisition-worksheets) #### [Acquisition Worksheets](/resources/acquisition-worksheets) ##### \[ 02 ] # Activation Activation metrics, also known as [onboarding metrics](https://amplitude.com/glossary/terms/onboarding), track how well users learn and build habits with your product. Users who find early value in your product are more likely to stick around. Use these activation benchmarks for as a baseline for comparing your own data. ### Activation rate The day 1 activation rate for is comparable to the overall day 1 activation rate across all companies. ### Activation resources ##### [Guide](/resources/boost-customer-engagement) #### [5 Proven Strategies to Boost Customer Engagement](/resources/boost-customer-engagement) ##### [resource](/blog/understand-new-user-activation) #### [Retention as Your Growth Engine Part 1: Understand New User Activation](/blog/understand-new-user-activation) ##### \[ 03 ] # Engagement Engagement metrics track how users interact with your product, including page views, clicks, and other key actions that signal value. Use these engagement benchmarks for as a baseline for comparing your own data. ### Engagement growth rate The daily active user growth rate for is comparable to the overall daily active user growth rate across all companies. ### Engagement resources ##### [Blog](/blog/product-games-activity) #### [Use the Games of Product Activity to Define Your Engagement Strategy](/blog/product-games-activity) ##### [Blog](/blog/drive-engagement-and-stickiness) #### [Retention as Your Growth Engine Part 2: Drive Engagement and Stickiness](/blog/drive-engagement-and-stickiness) ##### \[ 04 ] # Retention Retention metrics track how many users return to your product over time—a key indicator of loyalty, engagement, and long-term value. Use these retention benchmarks for as a baseline for comparing your own data. ### Retention rate The month 1 retention rate for is comparable to the overall month 1 retention rate across all companies. ### Retention resources ##### [playbook](/resources/mastering-retention) #### [User Retention Playbook: Mastering Customer Retention Strategy](/resources/mastering-retention) ##### [Worksheet](/resources/retention-worksheets) #### [Retention Worksheets](/resources/retention-worksheets) ##### \[ METHODOLOGY ] # Our approach Amplitude’s powerful behavioral database tracks billions of users across thousands of digital products. We’ve collected and analyzed this rich dataset to deliver comprehensive benchmarks by industry, region, and company size. ## 2.6K Companies ## 10.6K Digital products ## 17 Industries ## 171B Monthly users ## 102 Countries ## 93B New users ## Ready to see where you stand? Sign up for Amplitude and get insights on your analytics within minutes. [Get started](https://app.amplitude.com/signup)[Read the Benchmark Report](https://amplitude.com/resources/product-benchmark-report) ##### Frequently asked questions Our benchmark analysis relies on Amplitude’s behavioral database and a robust statistical methodology. We anonymized performance and engagement data from over 2,600 companies across industries, regions, and company sizes. We excluded data from customers who have opted out of this benchmarking. To ensure data accuracy, we ran rigorous data quality checks, avoided imputation, and applied z-score-based local baseline methods to remove outliers. A benchmark metric is based on a group’s average performance. Benchmarks are often used to compare different companies or industries, and they can be useful for setting expectations and creating goals. A negative benchmark reflects a group’s slower growth rate, not a decline or shrinkage. In other words, it doesn’t mean that companies are shrinking—just growing more slowly than before. For example, if the median company saw **10% growth **one month and **6% growth **the next, the benchmark would show a **-4% change**. That doesn’t mean companies are shrinking—it just reflects a slowdown in growth compared to the previous month. Check out our [Product Benchmark Report](https://amplitude.com/resources/product-benchmark-report) for more data and surprising trends across acquisition, activation, engagement, and retention—with a special look at enterprise organizations and six major industries. As a leading digital analytics platform, Amplitude has an unparalleled understanding of the trends shaping digital activity. The [Amplitude Behavioral Graph](https://amplitude.com/amplitude-behavioral-graph)—including one trillion+ data points processed in Amplitude every month—provides an expansive view into digital activity and behavioral analytics. Although our dataset does not span every device, user, and product around the globe, we believe these benchmarks are indicative of larger trends in our ever-growing digital world.