---
title: "Benchmark your product"
description: "Explore digital benchmarks across industries, regions, and company sizes to better compare and understand your key performance indicators."
canonical: "https://amplitude.com/en-us/benchmarks/product-performance"
---

# Benchmark your product

Explore digital benchmarks across industries, regions, and company sizes to better compare and understand your key performance indicators.

Source: https://amplitude.com/en-us/benchmarks/product-performance

---

# Benchmark your product

Getting users through the door is only the start. The products pulling ahead are helping users find early value. Explore benchmark data from more than 2,500 companies to see how your product stacks up.

[Get the full report](https://amplitude.com/resources/product-benchmark-report)

Acquisition

## How fast are products adding new users?

Acquisition measures the change in new users coming to a product over time. Compare daily, weekly, and monthly growth to see how quickly your product adds new users.

Acquisition

New-user growth rates

| Percentile    | Daily  | Weekly | Monthly |
| ------------- | ------ | ------ | ------- |
| Median · P50  | 0.43%  | 0.36%  | 0.44%   |
| Top 25% · P75 | 5.13%  | 4.86%  | 4.68%   |
| Top 10% · P90 | 11.54% | 10.46% | 10.32%  |

Activation

## How quickly do users find a reason to return?

Activation measures the percentage of new users who return on a specific day after their first visit. Compare days 1, 7, and 14 to see how quickly products turn a first visit into lasting value.

Activation

Activation on days 1, 7, and 14

| Percentile    | Day 1  | Day 7  | Day 14 |
| ------------- | ------ | ------ | ------ |
| Median · P50  | 4.33%  | 1.95%  | 1.29%  |
| Top 25% · P75 | 11.09% | 5.59%  | 3.81%  |
| Top 10% · P90 | 20.79% | 12.38% | 8.90%  |

Engagement

## Is the active user base growing?

Engagement measures the change in active users over time. Compare daily, weekly, and monthly growth to see whether products are building a larger base of active users.

Engagement

Active-user growth rates

| Percentile    | Daily  | Weekly | Monthly |
| ------------- | ------ | ------ | ------- |
| Median · P50  | 0.70%  | 0.45%  | 0.64%   |
| Top 25% · P75 | 4.68%  | 4.40%  | 4.17%   |
| Top 10% · P90 | 10.84% | 9.51%  | 9.24%   |

Retention

## How many users keep coming back?

Retention measures the percentage of users who return in a given month after their first visit. Compare months 1, 2, and 3 to see how quickly retention falls and how far the strongest products pull ahead.

Retention

Retention in months 1, 2, and 3

| Percentile    | Month 1 | Month 2 | Month 3 |
| ------------- | ------- | ------- | ------- |
| Median · P50  | 5.57%   | 3.89%   | 3.11%   |
| Top 25% · P75 | 13.02%  | 9.65%   | 8.19%   |
| Top 10% · P90 | 25.08%  | 19.65%  | 17.58%  |

## See what sets top products apart

Get the Product Benchmark report for the findings behind the data.

[Get the report](https://amplitude.com/resources/product-benchmark-report)[Get started](https://app.amplitude.com/signup)

### Frequently Asked Questions

###### How did you calculate these benchmarks?

Our benchmark analysis relies on Amplitude’s behavioral database and a robust statistical methodology.

We anonymized performance and engagement data from over 2,500 companies across industries, regions, and company sizes. We excluded data from customers who have opted out of this benchmarking.

To ensure data accuracy, we ran rigorous data quality checks, avoided imputation, and applied z-score-based local baseline methods to remove outliers.

###### What is a benchmark metric?

###### What do the percentiles mean?

The 75th percentile represents the top 25% of products. The 90th percentile represents the top 10%.

These percentiles are calculated separately for every metric and filtered group. A product in the top 10% for acquisition is not necessarily in the top 10% for retention.

###### What do negative benchmarks mean?

For example, if the median company saw **10% growth **one month and **6% growth **the next, the benchmark would show a **-4% change**. That doesn’t mean companies are shrinking—it just reflects a slowdown in growth compared to the previous month.

###### Where can I find more benchmarks?

for more data and trends across acquisition, activation, engagement, and retention.

###### Why trust us?

### More questions?

[Contact us](/contact)