Amplitude vs. Google Analytics 4

Don’t settle for GA4’s limited web analytics when Amplitude provides web and product insights in one unified platform. It’s quick and easy to set up, without the GA4 migration hassles.

Amplitude vs. Google Analytics 4

Why teams pick Amplitude over GA4

Amplitude

Web and product analytics combined

True self-serve

Scalability

Robust 3rd party integration

Native experimentation

In-house support & services

Integrate with TikTok and Facebook

Google Analytics 4

Web and product analytics combined

True self-serve

Scalability

Robust 3rd party Integration

Native experimentation

In-house support & services

Integrate with TikTok and Facebook

Top digital brands trust Amplitude

Users have consistently rated Amplitude as #1 on G2, and Amplitude features continuously receive high user satisfaction ratings. Forrester gave Amplitude 5/5 scores in eight criteria, including product vision, performance, and customer journey analytics.

65K

digital sales orders per week at AB InBev

3X

increase in paid subscribers conversion at Canal+

2X

increase in online ordering at Jersey Mike's

2000+

customers across industries—see our customer stories!

Get started using Google Tag Manager

Quickly set up Amplitude using our Google Tag Manager Templates, which allows you to easily implement Amplitude’s website tracking code. Amplitude built the templates in collaboration with GTM expert Simo Ahava.


You can send your GA data elements and get started on Amplitude for free.

Get started using Google Tag Manager
Google Analytics to Amplitude Migration Guide

Google Analytics to Amplitude Migration Guide

A roadmap and resources for navigating your migration

Top 10 Reasons Leading Organizations Choose Amplitude Over Google Analytics
Top 10 Reasons Leading Organizations Choose Amplitude Over Google Analytics

Uncover the top 10 reasons leading organizations choose Amplitude over Google Analytics. Get the comparison guide

How is Amplitude different from Google Analytics? A side by side comparison
How is Amplitude different from Google Analytics? A side by side comparison

Learn the key differences between Google Analytics and Amplitude and how you can migrate from GA to Amplitude with ease with Adam Greco.

Google Analytics to Amplitude Migration Guide
Google Analytics to Amplitude Migration Guide

Make the switch from Google Analytics to Amplitude with our step-by-step migration roadmap.

Beyond GA: Consolidating Your Data Stack for Optimal Customer Journeys
Beyond GA: Consolidating Your Data Stack for Optimal Customer Journeys

Explore how consolidating your data stack into a single platform can provide your teams with a full view of the customer journey.