# Business Intelligence Analyst - Lifecycle Marketing Data Science, Square

Anas Farah is a data scientist at Square and an active member of the Amplitude community.

Source: https://amplitude.com/en-us/blog/author/anas-farah

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##### Anas<!-- --> <!-- -->Farah

Business Intelligence Analyst - Lifecycle Marketing Data Science, Square

As a data scientist at Square, Anas supports PMM teams across the organization to do extraordinary things with customer data and create better targeting segments for ad campaigns and lifecycle marketing. He attended Carnegie Mellon University.

#### Posts by <!-- -->Anas

[Read ](/blog/how-i-amplitude-anas-farah)

[Customers](/blog/how-i-amplitude-anas-farah)

###### [Five Ways the Square Lifecycle Team Uses Cohorts](/blog/how-i-amplitude-anas-farah)

[Mar 14, 2025](/blog/how-i-amplitude-anas-farah)

[16 min read](/blog/how-i-amplitude-anas-farah)