# Lead Product Manager—Growth, Appfire

Anastasia Kusmartseva is a Lead Product Manager—Growth at Appfire. By implementing a PLG strategy, Anastasia and her team have seen enormous activation growth from where they started to where they are today.

Source: https://amplitude.com/en-us/blog/author/anastasia-kusmartseva

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##### Anastasia<!-- --> <!-- -->Kusmartseva

Lead Product Manager—Growth, Appfire

Anastasia Kusmartseva is a Lead Product Manager—Growth at Appfire. By implementing a PLG strategy, Anastasia and her team have seen enormous activation growth from where they started to where they are today.

[](https://www.linkedin.com/in/anastasiaku/)

#### Posts by <!-- -->Anastasia

[Read ](/blog/appfire-amplitude-activation)

[Customers](/blog/appfire-amplitude-activation)

###### [How Appfire Developed and Evangelized a Common Activation Methodology](/blog/appfire-amplitude-activation)

[Jan 29, 2024](/blog/appfire-amplitude-activation)

[12 min read](/blog/appfire-amplitude-activation)