# Archana Madhavan, Instructional Designer

Check out the blog posts from Archana Madhavan, Instructional Designer. Archana is an Instructional Designer on the Customer Education team at Amp...

Source: https://amplitude.com/en-us/blog/author/archana-madhavan

---

##### Archana<!-- --> <!-- -->Madhavan

Senior Learning Experience Designer, Amplitude

Archana is a Senior Learning Experience Designer on the Customer Education team at Amplitude. She develops educational content and courses to help Amplitude users better analyze their customer data to build better products.

[](https://www.linkedin.com/in/archanamadhavan/)[](https://twitter.com/chanamuu)

#### Posts by <!-- -->Archana

[Read ](/blog/causation-correlation)

[Insights](/blog/causation-correlation)

###### [Correlation vs Causation: Learn the Difference](/blog/causation-correlation)

[Jul 28, 2025](/blog/causation-correlation)

[14 min read](/blog/causation-correlation)

[Read ](/blog/month-over-month-growth-rates)

[Insights](/blog/month-over-month-growth-rates)

###### [Month-Over-Month Growth: How to Calculate & Avoid Common Mistakes](/blog/month-over-month-growth-rates)

[May 28, 2025](/blog/month-over-month-growth-rates)

[13 min read](/blog/month-over-month-growth-rates)

[Read ](/blog/measuring-active-users)

[Insights](/blog/measuring-active-users)

###### [You’re Measuring Daily Active Users Wrong](/blog/measuring-active-users)

[Apr 3, 2025](/blog/measuring-active-users)

[17 min read](/blog/measuring-active-users)

[Read ](/blog/cohort-analysis)

[Insights](/blog/cohort-analysis)

###### [3 Ways to Use Cohort Analysis (Beyond Improving Retention)](/blog/cohort-analysis)

[Aug 7, 2020](/blog/cohort-analysis)

[9 min read](/blog/cohort-analysis)

[Read ](/blog/retention-rate-customer-experience)

[Insights](/blog/retention-rate-customer-experience)

###### [How Retention Rate and Customer Experience Go Hand in Hand](/blog/retention-rate-customer-experience)

[Jun 23, 2020](/blog/retention-rate-customer-experience)

[9 min read](/blog/retention-rate-customer-experience)

[Read ](/blog/release-notes-february-2020)

[Product](/blog/release-notes-february-2020)

###### [Release Notes: February 2020](/blog/release-notes-february-2020)

[Feb 18, 2020](/blog/release-notes-february-2020)

[4 min read](/blog/release-notes-february-2020)

[Read ](/blog/release-notes-january-2020)

[Product](/blog/release-notes-january-2020)

###### [Release Notes: January 2020](/blog/release-notes-january-2020)

[Jan 16, 2020](/blog/release-notes-january-2020)

[3 min read](/blog/release-notes-january-2020)

[Read ](/blog/release-notes-november-2019)

[Product](/blog/release-notes-november-2019)

###### [Release Notes: Fall 2019](/blog/release-notes-november-2019)

[Dec 9, 2019](/blog/release-notes-november-2019)

[4 min read](/blog/release-notes-november-2019)

[Read ](/blog/introducing-north-star-playbook)

[Insights](/blog/introducing-north-star-playbook)

###### [Introducing The North Star Playbook](/blog/introducing-north-star-playbook)

[Dec 4, 2019](/blog/introducing-north-star-playbook)

[3 min read](/blog/introducing-north-star-playbook)

[Read ](/blog/release-notes-september-2019)

[Product](/blog/release-notes-september-2019)

###### [Release Notes: September 2019](/blog/release-notes-september-2019)

[Oct 13, 2019](/blog/release-notes-september-2019)

[3 min read](/blog/release-notes-september-2019)

[Read ](/blog/amplify-2019-speakers)

[Company](/blog/amplify-2019-speakers)

###### [Who’s Speaking at Amplify 2019?](/blog/amplify-2019-speakers)

[Sep 19, 2019](/blog/amplify-2019-speakers)

[15 min read](/blog/amplify-2019-speakers)

[Read ](/blog/release-notes-august-2019)

[Product](/blog/release-notes-august-2019)

###### [Release Notes: August 2019](/blog/release-notes-august-2019)

[Sep 10, 2019](/blog/release-notes-august-2019)

[5 min read](/blog/release-notes-august-2019)