# Director of Product Marketing, Amplitude

Carmen DeCouto is the manager of monetization growth marketing at Amplitude. Prior to Amplitude, Carmen was a senior product marketing manager at Sisense.

Source: https://amplitude.com/en-us/blog/author/carmen-decouto

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##### Carmen<!-- --> <!-- -->DeCouto

Director of Product Marketing, Amplitude

Carmen DeCouto is a Product Marketing leader at Amplitude. She's launched AI products, built growth programs across the full user lifecycle, and made a career out of translating the technical into something people actually care about. With nearly a decade in data and analytics, she's developed a sharp instinct for where the industry is heading and how to build for it.

[](https://www.linkedin.com/in/carmenmdecouto/)

#### Posts by <!-- -->Carmen

[Read ](/blog/support-data-powers-better-products)

[Insights](/blog/support-data-powers-better-products)

###### [From Tickets to Product Truth: How Support Data Powers Better Products](/blog/support-data-powers-better-products)

[Jan 8, 2026](/blog/support-data-powers-better-products)

[11 min read](/blog/support-data-powers-better-products)

[Read ](/blog/top-five-user-research-pitfalls)

[Insights](/blog/top-five-user-research-pitfalls)

###### [Top Five User Research Pitfalls and How to Avoid Them](/blog/top-five-user-research-pitfalls)

[Nov 11, 2025](/blog/top-five-user-research-pitfalls)

[11 min read](/blog/top-five-user-research-pitfalls)

[Read ](/blog/product-tooltips-best-practices)

[Insights](/blog/product-tooltips-best-practices)

###### [​​Product Tooltips: What They Are and How to Create Them](/blog/product-tooltips-best-practices)

[Sep 21, 2025](/blog/product-tooltips-best-practices)

[10 min read](/blog/product-tooltips-best-practices)

[Read ](/blog/create-compelling-product-tours)

[Insights](/blog/create-compelling-product-tours)

###### [How to Create Compelling Product Tours for Users](/blog/create-compelling-product-tours)

[Sep 21, 2025](/blog/create-compelling-product-tours)

[7 min read](/blog/create-compelling-product-tours)

[Read ](/blog/in-app-guides)

[Insights](/blog/in-app-guides)

###### [A Guide to In-App Guides](/blog/in-app-guides)

[Sep 21, 2025](/blog/in-app-guides)

[9 min read](/blog/in-app-guides)

[Read ](/blog/product-survey)

[Insights](/blog/product-survey)

###### [How to Create Product Surveys Users Want to Answer](/blog/product-survey)

[Sep 14, 2025](/blog/product-survey)

[10 min read](/blog/product-survey)

[Read ](/blog/create-effective-product-feedback-surveys)

[Insights](/blog/create-effective-product-feedback-surveys)

###### [A Guide to Creating Effective Product Feedback Surveys](/blog/create-effective-product-feedback-surveys)

[Jun 16, 2025](/blog/create-effective-product-feedback-surveys)

[9 min read](/blog/create-effective-product-feedback-surveys)

[Read ](/blog/target-users-real-time)

[Product](/blog/target-users-real-time)

###### [How to Target Your Most Valuable Users in Real Time](/blog/target-users-real-time)

[May 20, 2025](/blog/target-users-real-time)

[5 min read](/blog/target-users-real-time)

[Read ](/blog/campaign-optimization-strategies)

[Product](/blog/campaign-optimization-strategies)

###### [4 Proven Campaign Optimization Strategies to Maximize Marketing ROI](/blog/campaign-optimization-strategies)

[May 19, 2025](/blog/campaign-optimization-strategies)

[7 min read](/blog/campaign-optimization-strategies)

[Read ](/blog/sign-up-to-monetization)

[Product](/blog/sign-up-to-monetization)

###### [How Amplitude Uses Amplitude to Move Users from Sign-Up to Monetization](/blog/sign-up-to-monetization)

[May 14, 2024](/blog/sign-up-to-monetization)

[6 min read](/blog/sign-up-to-monetization)

[Read ](/blog/freemium-free-trial-metrics)

[Insights](/blog/freemium-free-trial-metrics)

###### [Top 10 Metrics to Measure Freemium and Free Trial Performance](/blog/freemium-free-trial-metrics)

[Mar 5, 2024](/blog/freemium-free-trial-metrics)

[12 min read](/blog/freemium-free-trial-metrics)