# Elena Verna, Former Head of Growth, Amplitude

Check out the blog posts from Elena Verna, Former Head of Growth, Amplitude. Elena is the former Head of Growth at Amplitude, and Growth Advisor to com...

Source: https://amplitude.com/en-us/blog/author/elena-verna

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##### Elena<!-- --> <!-- -->Verna

Former Head of Growth, Amplitude

Elena is the former Head of Growth at Amplitude, and Growth Advisor to companies including Krisp, MongoDB, and Maze, and a Board Member at Netlify. She is also a former CMO & Advisor at Miro, SVP for Product \&amp; Growth at Malwarebytes, and SVP at SurveyMonkey. Elena has a breadth of experience in PLG models for B2B companies.

[](https://www.linkedin.com/in/elenaverna/)

#### Posts by <!-- -->Elena

[Read ](/blog/reverse-trial)

[Insights](/blog/reverse-trial)

###### [Trial or Freemium? Get the Best of Both with a Reverse Trial](/blog/reverse-trial)

[Jun 3, 2025](/blog/reverse-trial)

[12 min read](/blog/reverse-trial)

[Read ](/blog/team-vs-user-level-optimization)

[Insights](/blog/team-vs-user-level-optimization)

###### [The Hidden Trap of Product-Led B2B Growth: User-Level Optimization](/blog/team-vs-user-level-optimization)

[Jul 7, 2023](/blog/team-vs-user-level-optimization)

[9 min read](/blog/team-vs-user-level-optimization)

[Read ](/blog/not-all-companies-should-do-plg)

[Insights](/blog/not-all-companies-should-do-plg)

###### [Not All B2B Companies Should Be Doing Product-Led Growth](/blog/not-all-companies-should-do-plg)

[Jan 23, 2023](/blog/not-all-companies-should-do-plg)

[10 min read](/blog/not-all-companies-should-do-plg)

[Read ](/blog/7-step-experimentation-framework)

[Insights](/blog/7-step-experimentation-framework)

###### [Change the Way You Approach Experiments with This 7-Step Framework](/blog/7-step-experimentation-framework)

[Jan 9, 2023](/blog/7-step-experimentation-framework)

[14 min read](/blog/7-step-experimentation-framework)

[Read ](/blog/data-hierarchy-map)

[Insights](/blog/data-hierarchy-map)

###### [Your Organization Needs a Data Hierarchy Map—Here’s Why](/blog/data-hierarchy-map)

[Oct 6, 2022](/blog/data-hierarchy-map)

[9 min read](/blog/data-hierarchy-map)

[Read ](/blog/amplify-2022-elena-verna)

[Company](/blog/amplify-2022-elena-verna)

###### [7 Reasons Why I’m Amped to Attend Amplify 2022](/blog/amplify-2022-elena-verna)

[Apr 6, 2022](/blog/amplify-2022-elena-verna)

[4 min read](/blog/amplify-2022-elena-verna)