# Senior Analytics Manager, McGaw

Hamed is an experienced Digital Marketer with a extensive expertise in providing web analytics solutions, utilizing analytics tools like Amplitude, Mixpanel, and Google Analytics. 

Source: https://amplitude.com/en-us/blog/author/hamed-kian

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##### Hamed<!-- --> <!-- -->Kian

Senior Analytics Manager, McGaw

Hamed is a highly experienced Digital Marketer with a solid educational background in Engineering and an MBA. With extensive expertise in providing web analytics solutions, he specializes in strategic planning for data collection, tracking implementation, data processing, reporting, activation, and analysis, utilizing CDP platforms such as Segment and analytics tools like Amplitude, and Google Analytics. Hamed is also skilled in leading conversion optimization projects, from conversion research and test ideation to implementation and analysis. His knowledge and experience enable him to deliver measurable results that drive client growth and success.

[](linkedin.com/in/hamedkian)

#### Posts by <!-- -->Hamed

[Read ](/blog/GA4-amplitude-hybrid-tracking)

[Product](/blog/GA4-amplitude-hybrid-tracking)

###### [GA4 as an Amplitude Activation Destination: Hybrid Tracking Method for Full User Journey Analysis](/blog/GA4-amplitude-hybrid-tracking)

[Feb 1, 2024](/blog/GA4-amplitude-hybrid-tracking)

[13 min read](/blog/GA4-amplitude-hybrid-tracking)