# Director of Product, Noli

Hélène is a Director of Product at Noli. She has over 10 years of experience in DTC startups in NYC, Paris and London pre & post PMF.

Source: https://amplitude.com/en-us/blog/author/helene-piquet

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##### Hélène<!-- --> <!-- -->Piquet

Director of Product, Noli

Hélène is a Director of Product at Noli. She has over 10 years of experience in DTC startups in NYC, Paris and London pre & post PMF. Hélène has a strong analytical and experimentation background combined with strategic thinking, expertise in Growth Acquisition, new product launches, net-new category launches and international expansion in the Food-Tech & Beauty-Tech industries.

[](https://www.linkedin.com/in/helene-piquet/)

#### Posts by <!-- -->Hélène

[Read ](/blog/noli-doubles-purchase-conversions)

[Customers](/blog/noli-doubles-purchase-conversions)

###### [Noli Cuts Through the Beauty Jungle, Doubling Purchase Conversions](/blog/noli-doubles-purchase-conversions)

[Oct 30, 2025](/blog/noli-doubles-purchase-conversions)

[8 min read](/blog/noli-doubles-purchase-conversions)