# Growth Advisor

I help startups drive growth via data-driven strategies. I've aided in raising $80M+ and optimizing marketing for companies with €1-40M in revenue.

Source: https://amplitude.com/en-us/blog/author/jamiedunbarsmyth

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##### Jamie<!-- --> <!-- -->Smyth

Growth Advisor

I help venture-backed startups from seed to series C drive growth through data-driven strategies. From ecommerce to fintech, I support businesses across the full customer lifecycle to unlock funding, boost revenue, and achieve profitability. My passion lies in leveraging customer insights to craft compelling cross-channel journeys. By establishing robust data foundations and a culture of experimentation, I've helped companies raise over $80M in funding and optimize marketing for businesses generating €1-40M in revenue.

[](https://www.linkedin.com/in/jamiedsmyth)

#### Posts by <!-- -->Jamie

[Read ](/blog/how-i-amplitude-how-to-measure-true-roas-in-ecommerce)

[Customers](/blog/how-i-amplitude-how-to-measure-true-roas-in-ecommerce)

###### [How to Measure True ROAS in Ecommerce: Amplitude + Shopify](/blog/how-i-amplitude-how-to-measure-true-roas-in-ecommerce)

[Feb 3, 2025](/blog/how-i-amplitude-how-to-measure-true-roas-in-ecommerce)

[11 min read](/blog/how-i-amplitude-how-to-measure-true-roas-in-ecommerce)