# Marthe Ruyssen, Lead Tracking & Product Analytics, Back Market

Marthe Ruyssen is the Lead Tracking & Product Analytics at Back Market. She has 8+ years of experience as a Data Analyst with an interest in product & user experience.

Source: https://amplitude.com/en-us/blog/author/kassim-assani

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##### Kassim<!-- --> <!-- -->Assani

Principal Solutions Engineer, Amplitude

Kassim Assani is a Senior Solutions Consultant at Amplitude, where he leads the EMEA South team. With over a decade of experience in solutions engineering and pre-sales across various tech firms, including Algolia and Tealium, Kassim specializes in business strategy, innovation consulting, and data-driven personalization. He holds an MBA in Strategy & Consulting from Ecole supérieure de Gestion and has been recognized for his strategic consulting skills, winning first place at the MBA ESG Business Strategy Trophy.

#### Posts by <!-- -->Kassim

[Read ](/blog/personalization-insights-from-converteo-and-aws)

[Insights](/blog/personalization-insights-from-converteo-and-aws)

###### [The Future of Personalization: Insights From Industry Experts at Converteo & AWS](/blog/personalization-insights-from-converteo-and-aws)

[Oct 29, 2024](/blog/personalization-insights-from-converteo-and-aws)

[11 min read](/blog/personalization-insights-from-converteo-and-aws)