# Kat Sherbo, Senior Content Manager, Braze

Check out the blog posts from Kat Sherbo, Senior Content Manager, Braze. Kat Sherbo is a Senior Content Manager at [Braze](https://www.braze.com/)....

Source: https://amplitude.com/en-us/blog/author/kat-sherbo

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##### Kat<!-- --> <!-- -->Sherbo

Senior Content Manager, Braze

Kat Sherbo is a Senior Content Manager at Braze. She’s a marketer, writer, and editor with a passion for engaging stories. When not at work in the world of content and mobile apps, she can be found reading fantasy fiction, working her way through watercolor painting books, or watching reality TV.

[](https://www.linkedin.com/in/kat-sherbo/)

#### Posts by <!-- -->Kat

[Read ](/blog/acquisition-marketing-retention-marketing)

[Insights](/blog/acquisition-marketing-retention-marketing)

###### [The Problem With Over-Investing in Acquisition, and Under-Investing in Retention](/blog/acquisition-marketing-retention-marketing)

[Apr 14, 2016](/blog/acquisition-marketing-retention-marketing)

[2 min read](/blog/acquisition-marketing-retention-marketing)