# Krista Seiden

Krista is a digital analytics leader, product strategist, and industry evangelist. She helps businesses use data to drive growth, retention, and monetization.

Source: https://amplitude.com/en-us/blog/author/krista-seiden

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##### Krista<!-- --> <!-- -->Seiden

Principal Product Evangelist

Krista Seiden is a digital analytics leader, product strategist, and industry evangelist with a passion for helping businesses leverage data to drive growth, retention, and monetization. With nearly two decades of experience in Google Analytics, Adobe Analytics, and enterprise analytics strategy, she has worked across B2B and B2C organizations, advising on analytics implementation, competitive positioning, and product adoption strategies.

[](https://www.linkedin.com/in/kristaseiden/)

#### Posts by <!-- -->Krista

[Read ](/blog/the-amplitude-quickstart-series)

[Product](/blog/the-amplitude-quickstart-series)

###### [Introducing The Amplitude Quickstart Series](/blog/the-amplitude-quickstart-series)

[May 8, 2026](/blog/the-amplitude-quickstart-series)

[9 min read](/blog/the-amplitude-quickstart-series)

[Read ](/blog/why-i-joined-krista-seiden)

[Company](/blog/why-i-joined-krista-seiden)

###### [Why I’m Excited to Join Amplitude as Principal Product Evangelist](/blog/why-i-joined-krista-seiden)

[Sep 2, 2025](/blog/why-i-joined-krista-seiden)

[6 min read](/blog/why-i-joined-krista-seiden)