# Mallory Busch, Sr. Content Marketing Manager, Amplitude

Check out the blog posts from Mallory Busch, Sr. Content Marketing Manager, Amplitude. Mallory Busch formerly ran the Amplitude blog, frequently named a best blo...

Source: https://amplitude.com/en-us/blog/author/mallory-busch

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##### Mallory<!-- --> <!-- -->Busch

Former Senior Content Marketing Manager, Amplitude

Mallory Busch formerly ran the Amplitude blog, frequently named a best blog for product managers. She also created AmpliTour, the live workshop for beginners to product analytics and 6 Clicks, the Amplitude video series. She produced the Flywheels Playbook, wrote The Product Report 2021 and produced The Product Report 2022. A former developer and journalist, Mallory's written work and coding projects have been published by TIME, Chicago Tribune, and The Texas Tribune. She graduated from Northwestern University.

[](https://www.linkedin.com/in/yeamal/)

#### Posts by <!-- -->Mallory

[Read ](/blog/behavioral-analytics-definition)

[Insights](/blog/behavioral-analytics-definition)

###### [What Is Behavioral Analytics? Definition, Examples, & Tools](/blog/behavioral-analytics-definition)

[Apr 7, 2025](/blog/behavioral-analytics-definition)

[16 min read](/blog/behavioral-analytics-definition)

[Read ](/blog/product-led-growth)

[Insights](/blog/product-led-growth)

###### [What Is Product-Led Growth? Strategy, Metrics, & Examples](/blog/product-led-growth)

[Apr 7, 2025](/blog/product-led-growth)

[15 min read](/blog/product-led-growth)

[Read ](/blog/digital-transformation-examples)

[Insights](/blog/digital-transformation-examples)

###### [Digital Transformation Case Studies: 3 Successful Brand Examples](/blog/digital-transformation-examples)

[Aug 8, 2024](/blog/digital-transformation-examples)

[14 min read](/blog/digital-transformation-examples)

[Read ](/blog/product-management-books)

[Insights](/blog/product-management-books)

###### [22 Product Management Books for PMs in 2024 (by Category)](/blog/product-management-books)

[Jul 19, 2024](/blog/product-management-books)

[17 min read](/blog/product-management-books)

[Read ](/blog/product-led-growth-companies)

[Insights](/blog/product-led-growth-companies)

###### [7 Product-Led Growth Companies Paving the Way in Tech Today](/blog/product-led-growth-companies)

[Aug 31, 2022](/blog/product-led-growth-companies)

[11 min read](/blog/product-led-growth-companies)

[Read ](/blog/product-management-tools)

[Insights](/blog/product-management-tools)

###### [14 Best Product Management Tools (Plus Tips from Senior PMs)](/blog/product-management-tools)

[Jul 29, 2022](/blog/product-management-tools)

[12 min read](/blog/product-management-tools)

[Read ](/blog/product-led-growth-diagrams)

[Insights](/blog/product-led-growth-diagrams)

###### [5 Diagrams That Explain Product-led Growth (& Bonus Worksheet)](/blog/product-led-growth-diagrams)

[Jul 21, 2022](/blog/product-led-growth-diagrams)

[12 min read](/blog/product-led-growth-diagrams)

[Read ](/blog/google-analytics-4-migration)

[Insights](/blog/google-analytics-4-migration)

###### [Google Analytics 4: What You Need to Know](/blog/google-analytics-4-migration)

[Jul 20, 2022](/blog/google-analytics-4-migration)

[12 min read](/blog/google-analytics-4-migration)

[Read ](/blog/growth-marketing-skills)

[Insights](/blog/growth-marketing-skills)

###### [7 Growth Marketing Skills You Need in 2022](/blog/growth-marketing-skills)

[Jun 21, 2022](/blog/growth-marketing-skills)

[24 min read](/blog/growth-marketing-skills)

[Read ](/blog/digital-optimization-skills)

[Insights](/blog/digital-optimization-skills)

###### [6 Essential Digital Optimization Skills You Need](/blog/digital-optimization-skills)

[May 16, 2022](/blog/digital-optimization-skills)

[9 min read](/blog/digital-optimization-skills)

[Read ](/blog/digital-optimization-vs-transformation)

[Insights](/blog/digital-optimization-vs-transformation)

###### [Digital Optimization vs. Digital Transformation Explained](/blog/digital-optimization-vs-transformation)

[Apr 11, 2022](/blog/digital-optimization-vs-transformation)

[8 min read](/blog/digital-optimization-vs-transformation)

[Read ](/blog/customer-lifetime-value)

[Insights](/blog/customer-lifetime-value)

###### [What is Customer Lifetime Value (CLV)? Definition & Formulas](/blog/customer-lifetime-value)

[Jan 21, 2022](/blog/customer-lifetime-value)

[13 min read](/blog/customer-lifetime-value)