# Nancy Hua, CEO, Apptimize

Check out the blog posts from Nancy Hua, CEO, Apptimize. Nancy is the CEO and co-founder of Apptimize.

Source: https://amplitude.com/en-us/blog/author/nancy-hua

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##### Nancy<!-- --> <!-- -->Hua

CEO, Apptimize

Nancy is the CEO and co-founder of Apptimize.

[](https://www.linkedin.com/in/nancyhua/)

#### Posts by <!-- -->Nancy

[Read ](/blog/underestimating-small-growth-wins)

[Insights](/blog/underestimating-small-growth-wins)

###### [Underestimating Small Growth Wins is a Costly Mistake](/blog/underestimating-small-growth-wins)

[Nov 22, 2016](/blog/underestimating-small-growth-wins)

[7 min read](/blog/underestimating-small-growth-wins)

[Read ](/blog/setting-up-conversion-funnels-for-ab-testing-growth)

[Insights](/blog/setting-up-conversion-funnels-for-ab-testing-growth)

###### [Setting Up Conversion Funnels for A/B Testing Growth](/blog/setting-up-conversion-funnels-for-ab-testing-growth)

[Aug 12, 2015](/blog/setting-up-conversion-funnels-for-ab-testing-growth)

[7 min read](/blog/setting-up-conversion-funnels-for-ab-testing-growth)