Inside Amplitude
October 21, 2025
Introducing Amplitude MCP: Unlock Behavioral Insights Everywhere You Work
Bring Amplitude’s behavioral context wherever you work—inside Claude, Cursor, or any MCP-compatible client.
Karan Johar
Software Engineering Manager and Technical Lead
Inside Amplitude
October 21, 2025
Introducing Amplitude MCP: Unlock Behavioral Insights Everywhere You Work
Bring Amplitude’s behavioral context wherever you work—inside Claude, Cursor, or any MCP-compatible client.
Karan Johar
Software Engineering Manager and Technical Lead
Perspectives
View allJulia Sholtz
Group Product Marketing Manager, Amplitude
Julia Sholtz
Group Product Marketing Manager, Amplitude
Eric Metelka
Director of Product Management, Experimentation
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Best Practices
View allMichele Morales
Senior Product Marketing Manager, Amplitude
Noorisingh Saini
Global Content Marketing Manager, Amplitude
Best Practices
Getting Started: How to Structure Your Data Without Creating a Governance HeadacheOctober 1, 2025
Michele Morales
Senior Product Marketing Manager, Amplitude
Featured Collection
Making every marketing dollar count
Today’s marketing teams aren’t just asked to launch campaigns. They need to show real business impact—revenue, retention, and customer lifetime value—and prove it fast.
Read about how marketers can use the powerful features across the Amplitude Digital Analytics Platform to move from scattered insights to full-funnel optimization—all in one place, and in real time.
Carmen DeCouto
Manager, Monetization Growth Marketing
Katie Barnett
Director, Product Management, Amplitude
Carmen DeCouto
Manager, Monetization Growth Marketing
Inside Amplitude
View allInside Amplitude
Introducing Amplitude MCP: Unlock Behavioral Insights Everywhere You WorkOctober 21, 2025
Karan Johar
Software Engineering Manager and Technical Lead
Janaki Vivrekar
Software Engineer, Amplitude
Teaja Smith
Experience, Inclusion & Impact Specialist
Customer Stories
View allCustomer Stories
How Syngenta Helps Farmers Grow Smarter While Growing Engagement 100% YoYOctober 17, 2025
Heli Rabelo
Group Product Manager at Syngenta Digital Brasil
Customer Stories
How an Analytics Makeover Saved a Beauty Subscription Service $200K/YearSeptember 29, 2025
Ashlyn Warblow
Sr. Customer Marketing Manager, Amplitude
Customer Stories
Amplitude Pathfinder: How Josh Leigh Puts People First in AnalyticsSeptember 22, 2025
Beth Saunders
Community Manager, Amplitude
Featured Contributors
Learn about analytics, product, and more from industry experts.
All contributorsKatie Barnett
Director, Product Management, Amplitude
Eric Metelka
Director of Product Management, Experimentation
Julia Sholtz
Group Product Marketing Manager, Amplitude
Michele Morales
Senior Product Marketing Manager, Amplitude