# Head of Design, Southern Fried Concepts

Shawnda is a multifaceted professional with a dynamic blend of skills as a designer, technologist, advocate, and passionate car builder.

Source: https://amplitude.com/en-us/blog/author/shawnda-williams

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##### Shawnda<!-- --> <!-- -->Williams

Head of Design, Southern Fried Concepts

Shawnda is a multifaceted professional with a dynamic blend of skills as a designer, technologist, advocate, and passionate car builder. With over 20 years of experience in UX and digital product design, she has developed award-winning products and enhanced user experiences for global brands such as Apple, Microsoft, Cisco, REI, Zappos, and General Dynamics. Shawnda now leads Southern Fried Concepts, a company that embodies her expertise as a designer, problem solver, advocate, and change-maker.

[](https://www.linkedin.com/in/shawndaw/)[](https://southernfriedconcepts.com)

#### Posts by <!-- -->Shawnda

[Read ](/blog/user-experience-startups)

[Insights](/blog/user-experience-startups)

###### [Why User Experience Matters for Startups](/blog/user-experience-startups)

[Jun 10, 2024](/blog/user-experience-startups)

[8 min read](/blog/user-experience-startups)