Author Archives: Amplitude Team

Amplitude Team

About Amplitude Team

Meet the Amplitude team! https://amplitude.com/team. Things we like: Mario Kart, Indian food, and 3 hour-long games of Resistance.

Actionable Cohort Analysis – from Opticon 2015

How to use behavior-based cohorting to maximize engagement and retention

Most companies aren’t going deep enough with their user data. 

Conversion rates, retention, and segmenting by installing cohort help you identify where your users are getting stuck or leaving, but aren’t very helpful in telling you what you should do instead. 

In this session from Opticon 2015, our Cofounder & CEO Spenser Skates discusses how you can use behavior-based cohorting to maximize user engagement and retention. By grouping your users based on what actions they take, you’ll discover how you can improve your product to drive growth. 

As with Facebook’s famous ‘7 friends in 10 days’,  you can use behavioral cohort analysis to find the ‘a-ha’ moment or magic metric to focus your product around.  Continue reading

Validating Big Data at Scale

Validating big data at scale

A couple months ago, our co-founder and CEO Spenser had the pleasure of giving a tech talk hosted by our good friends at KeepSafe. He went over some of the key data challenges that we face when we’re simultaneously collecting data from hundreds of millions of devices, including:

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