Daily, we hear companies tout their new app as the latest and greatest. Have you ever stopped to think about the sheer number of apps that exist today? The stats are mind blowing. Here are just a few of them:
- 2.2 million apps exist in Google Play and 2 million in the Apple App Store.
- In 2015, app downloads numbered 180 billion. Meaning, approximately 493 million apps were downloaded each day.
- By 2020, 6.4 billion people, 80% of the population, will have a smartphone.
- In 2016 there were 211 billion downloads of free apps and 13 billion paid downloads.
Why the explosive growth? It’s simple really: along with regularly increasing number of smartphone users, app developers are more in tune with what their audiences want and have improved their product offerings. As they gather user feedback and better understand user behavior, they expand their product offerings to meet the needs of the population. Apple had it right when they coined the phrase, “There’s an app for that.”
With the Amplitude 2.0, Personas, and Lifecycle releases last month, our Product Development team is focused on improving the user experience even further with new functionalities and enhanced interface controls.
Today’s Product Update is longer than usual, and we’re excited to announce the improvements we’ve pushed in the past month! Continue reading
1) Time Zone Support
You can now change the time zone of an Amplitude app in the app’s settings page. A time zone change will impact all Amplitude users and event queries, including theREST API. Changes are also applied retroactively and immediately.
Please note that event ingestion will continue to be in UTC, so a time zone change will not impact the HTTP API, and only Admins can access the app’s settings page and modify the time zone.
Read more about your app’s settings here.
Backend, Funnels, Pathfinder, and CSV Export Updates
1) New Backend System Fully Pushed
In April, we pushed a new backend system to power the Events Segmentation tab and the Segmentation Sidebar. Since May 7th, all queries and tabs have been powered by the new system. With this update, you can expect queries to generate about twice as fast, and we plan to optimize the system to generate even faster queries.
With the new system, many changes had to be made to some of our features. We highly recommend that you are aware of the changes that were made, please refer to the first section of our last product update for details on the changes.
New Backend System, Count by Distinct, Revenue Properties, and More
1) Important: New Backend System
This morning, we released a new backend system powering the Events Segmentation tab and the Segmentation Sidebar. This is a part of an ongoing project to revamp our query architecture in order to provide the most scalable and reliable analytics for you. We’ve been working on this for the last few months and are excited to roll this part out today.
We expect to have all queries fully pushed to the new system by early May. This should generate faster queries, especially those with more complex filters. These changes will also impact how we calculate certain queries which are outlined below.
Changes to Events Segmentation
As of today, you can expect queries to run faster than before. In addition, as a result of the new backend system:
- When you perform a Group By on a property, the Group By distribution will now additionally show you null or (none) values/segments.
- You can now perform an event property Group By on a formula that uses the PROPSUM or PROPAVG functions. The image below shows the average duration of songs played, in seconds, grouped by gender.
Compass, Pathfinder, Rename Events, Funnel Updates, and More.
Note: Compass is only available on the Enterprise plan.
Compass helps find thresholds of user behavior that predict long term retention and ultimately lead to growth for your application. Previously known as the Growth Discovery Engine (GDE), Compass is a big redesign of GDE with additional features.
In Compass, you can directly compare the retention of a selected set of users to all of your users, create a cohort of that set of users for further analyses, and save Compass reports for future review.
Read more about Compass here.