Category Archives: Amplitude Team

Recruiting Pipeline Diversity - Blog

Improving Diversity in our Recruiting Pipeline

As we discussed in our last blog post about Diversity & Inclusion at Amplitude, for the first half of 2017 the D&I team decided to focus on 4 core areas: measure the impact of projects by setting quantitative goals for success; recruit from a diverse candidate pool; enable employees through improved processes around hiring, promotion, etc.; and cultivate a more inclusive culture through both internal and external events. Continue reading

Tania-intern-post

Of Datamonsters and Outliers

This post is by Tania Yu, one of Amplitude’s amazing summer interns. Check out the full post on our engineering blog to learn about her project detecting outliers and her summer at Amplitude.   

I’ve always loved cute things: kittens, Miyazaki films…you name it. So perhaps it shouldn’t come as a surprise that I interned at Amplitude this summer, a company with one of the cutest logos I’ve ever seen.

My first week at Amplitude was, admittedly, a bit of a blur. Within the first couple of days at work, at least 50 of my new coworkers must have approached me with a smile and a “Welcome to Amplitude!” Although my complete inability to match names to faces left me mostly confused, the cheerful chaos allayed any worries I might have held on that front. Between learning about the product and company, starting to implement my first feature, and attending a product event hosted by Amplitude (on my first day, no less), I came to an easy conclusion: people here move fast.

Read all about Tania’s summer project at the Engineering Blog >>

 

Building customer empathy with legos - Blog

Building Customer Empathy With Legos

At Amplitude, we pride ourselves in our attention to the customer. Not just in customer success or product management, but also in engineering, where Customer Focus is one of our guiding principles. Every line of code and every decision should ultimately come back to what the customer needs or wants.

When you’re not talking to customers every day, however, this sense of customer-centricity can get dulled. That’s why we’re always looking for ways to reinforce our values and exercise our “customer muscles” as engineers — we want to make sure we’re always thinking beyond the immediate ramifications of what we’re building.

As we discovered at Amplitude’s recent company offsite, one of the best ways to reinforce those values is by playing with Legos.

Read the full story on our Engineering Blog >>

Hackathon - Blog

How Hackathons Can Drive Velocity and Disrupt Your Product Roadmap

Hackathons are a time honored tradition of many tech companies. They’re a time for everyone to break free from their day to day work and innovate. Here at Amplitude, hackathons have been a great way of bypassing the traditional processes of product development to disrupt our own roadmap, as well as an opportunity to foster cross functional teamwork and relationships. We’ve taken to doing a hackathon at the start of every quarter, and are coming hot off of our third with some fresh ideas and ambitious projects.

Check out the highlights from our July Hackathon on the Engineering Blog >>

Amplitude solutions partner launch

Announcing Amplitude’s Solution Partner Program

Amplitude exists to help companies build better products. Amplitude is well known for its intuitive user interface, and out of the box dashboards and reports. Yet, many companies lack the resources or experience necessary to really leverage a product analytics platform – that’s where Amplitude Solution Partners come in.

Today, we are very pleased to announce the launch of the Amplitude Solution Partner Program. The program is designed to enable agencies and consultancies to provide the highest quality strategic and/or technical support for product analytics services to their customers.

Continue reading

The Hard Thing About Product Analytics

Amplitude cohort screenshot

Sample of behavioral cohorts, conversion funnels and retention analysis from the Amplitude Demo.

I spent the last four years investing in high impact startups and helping them find product-market fit. While they all professed a desire to be data-driven and iterate rapidly, only a few realized that goal. Implementing a good product analytics process and creating a transparent, data-informed culture across an entire team continue to be extremely hard problems — only getting harder as every growing company becomes a “big data” company and wonders how “AI” will affect them. These are tired buzzwords, but have unfortunately real implications.

Continue reading