Amplitude exists to help companies build better products. Amplitude is well known for its intuitive user interface, and out of the box dashboards and reports. Yet, many companies lack the resources or experience necessary to really leverage a product analytics platform – that’s where Amplitude Solution Partners come in.
Today, we are very pleased to announce the launch of the Amplitude Solution Partner Program. The program is designed to enable agencies and consultancies to provide the highest quality strategic and/or technical support for product analytics services to their customers.
We’re excited to announce new features and improvements since our February product update. You’ll find major improvements and information on:
- Change projects directly from chart view
- Search in data tables
- Tooltips on dropdowns
- Redesigned charts on dashboards
- Features Improvements:
- Event Segmentation
- Behavioral Cohorts
- New ability to delete event types
- Customize the ‘[Amplitude] New User’ definition (Beta)
- Product Analytics Playbook: Mastering Retention
- Webinar Series
- SDK Updates
The beginning of an industry
Over the past few months, we’ve posted several excerpts on the blog from a big project we’ve been working on: a comprehensive playbook for using analytics data to improve user retention. Putting together the playbook has a been a huge undertaking from many people at Amplitude. I don’t think we knew what we were signing up for when we started. After thousands of hours of work, hundreds of analyses, and working with dozens of our customers, we’re excited to finally share it with you.
Today we’re releasing the Product Analytics Playbook, Volume 1: Mastering Retention. Volume 1 is a comprehensive approach to retention across all stages of the user lifecycle. It covers how to build retention into your product. It also covers how to leverage user behavior data to identify opportunities to improve your product. Understanding and improving retention is core to long term product success and the cornerstone of using product analytics to build better products.
We’re thrilled to announce that Amplitude co-founders Spenser Skates and Curtis Liu are included in the 2017 class of Forbes 30 Under 30: Enterprise Tech.
Spenser Skates (left) and Curtis Liu (right)
Last week, we announced Amplitude 2.0 — the next generation of our product analytics platform. Today, I’m sharing the story behind 2.0: the industry shift in how companies are building products, how our users shaped the way we rebuilt Amplitude, and our vision for the future of products.
Back in March of 1995, Microsoft released a product called Microsoft Bob. Designed with computer novices in mind, Bob was supposed to make it easier for the average person to use a PC. The interface was styled as a virtual home where you navigated between rooms to access different programs, all with the aid of an animated dog as your guide (whose later reincarnation showed up in Microsoft Office as our old friend, Clippy).
Not really sure where the “Door to Public Mouse Hole” leads… Image source.
If you’re in the mobile app business, you’ve probably heard this statistic — that 80% of mobile app users churn after just 3 days, and that the average app loses all of their new users within a month.
Today, we’re announcing that these retention findings may, in fact, be inaccurate for the vast majority of apps in the industry. Amplitude has now tracked over 1 trillion user actions across 500 million devices. After analyzing our customer data, we’ve discovered the standard industry method of calculating retention grossly underestimates retention numbers, suggesting that the future of apps isn’t as grim as it was made out to be. Now, we want to share these insights with you.
Yesterday, Amplitude was recognized as a Rising Star in the category of analytics in the cloud sector, as part of The Forbes 2016 Cloud 100.
The first-ever Forbes 2016 Cloud 100 profiles the world’s top-tier private companies leading the cloud technology revolution.
In addition, one Rising Star company was chosen as a category stand-out in each of the twenty categories, including analytics; these companies are recognized as the most innovative and promising young companies of their respective categories. The Rising Stars were selected by a panel of judges representing leading public cloud companies, using qualitative and quantitative data submitted by nominees, along with publicly available third-party data sources.
Says Byron Deeter, a leading cloud investor and partner at Bessemer Venture Partners:
“Cloud computing is understood to be the future of the trillion-dollar software industry.” The Forbes Cloud 100: Rising Stars represent some of the most promising up-and-comers in each of their respective categories. As the cloud continues to revolutionize business, category-by-category, we are excited to highlight the potential of these Rising Stars.”
To view the full list, visit www.forbes.com/cloud100. The list will also appear in the October 4, 2016 issue of Forbes magazine.