In the last 12 months, we’ve seen large enterprises continue to invest in powerful product analytics to innovate faster and grow long-term revenue. We’ve 3x’d our enterprise customer base in the U.S. and in Europe, adding new customers including Microsoft, Capital One, Hubspot, Dailymotion, and Booking.com
To help us meet this growing demand, I’m excited to introduce two new hires to our team and funny enough, they share the same name. Erik de Muinck Keizer, a former Google executive, is now the General Manager of our EMEA team, leading our first international office in Amsterdam. Erik Watson, former Fastly executive, is our new VP of Enterprise Sales in North America.
What Amplitude’s Product Team has been up to these last 6 months
At Amplitude, we believe that we are entering the dawn of a new era; an era where rapid product innovation is the single most important driver of success for every company. We call this the product-led era, and to win in this era you must be obsessed about your customer’s pain and decentralize decision making to ship great products fast. For Amplitude’s product team, it also means helping our customers innovate faster.
We have a lot of exciting news to share today – our Series C raise, the progress we’ve made as a company over the last 12 months, and the incredible team we have built in San Francisco and Amsterdam which made all of this possible. But first, I want to share with you the vision that has guided our journey.
Amplitude exists to help companies build better products. Amplitude is well known for its intuitive user interface, and out of the box dashboards and reports. Yet, many companies lack the resources or experience necessary to really leverage a product analytics platform – that’s where Amplitude Solution Partners come in.
Today, we are very pleased to announce the launch of the Amplitude Solution Partner Program. The program is designed to enable agencies and consultancies to provide the highest quality strategic and/or technical support for product analytics services to their customers.
We’re excited to announce new features and improvements since our February product update. You’ll find major improvements and information on:
- Change projects directly from chart view
- Search in data tables
- Tooltips on dropdowns
- Redesigned charts on dashboards
- Features Improvements:
- Event Segmentation
- Behavioral Cohorts
- New ability to delete event types
- Customize the ‘[Amplitude] New User’ definition (Beta)
- Product Analytics Playbook: Mastering Retention
- Webinar Series
- SDK Updates
The beginning of an industry
Over the past few months, we’ve posted several excerpts on the blog from a big project we’ve been working on: a comprehensive playbook for using analytics data to improve user retention. Putting together the playbook has a been a huge undertaking from many people at Amplitude. I don’t think we knew what we were signing up for when we started. After thousands of hours of work, hundreds of analyses, and working with dozens of our customers, we’re excited to finally share it with you.
Today we’re releasing the Product Analytics Playbook, Volume 1: Mastering Retention. Volume 1 is a comprehensive approach to retention across all stages of the user lifecycle. It covers how to build retention into your product. It also covers how to leverage user behavior data to identify opportunities to improve your product. Understanding and improving retention is core to long term product success and the cornerstone of using product analytics to build better products.