Last week we hosted Growth Clinic: Got Data?. This was our third Growth Clinic, where we bring in growth and analytics professionals to share their insights on achieving sustainable growth.
Back in March, we focused on retention, the most critical metric that underlies growth today. This time we looked at the bigger picture, a problem that many individuals face: the inability to access data they need. When individuals across teams are blocked from accessing and analyzing data, either due to the unusability of their analytics platform or being bottlenecked by their data team, it can take days to weeks to get insights about their users. This is wastes precious time that could be used to iterate and improve upon the product.
At Growth Clinic: Got Data? over 150 people joined Josh Curry of MindBody, Hooked author and entrepreneur Nir Eyal, Noah Jessop of Publishers Clearing House, and Aron Clymer of Popsugar to learn why data accessibility is so important to organizations. In addition, Amplitude Heads of Product and Design, Justin Bauer and Winnie Wong, shared how we at Amplitude are making bold strides towards making analytics more usable for all.
Couldn’t make it to Growth Clinic: Got Data? Here are a few key takeaways from the event. For more details, be sure to watch the full videos linked below!
In our third iteration of Growth Clinic, we’re taking a step back and thinking bigger.
To survive, businesses need growth. To achieve sustainable growth we focus on strategies for long-term user retention. But before any of that can happen, there’s one thing that all businesses need to nurture first: a culture of data.
Last Wednesday we hosted our Growth Clinic: Retain or Die. This was the second iteration of our quarterly Growth Clinics (the first took place back in November of last year), where we bring in industry professionals to share their advice and insights on achieving sustainable growth.
This time, we focused on the most important metric that underlies growth — retention.
Over 200 people joined Naomi Pilosof Ionita and Miguel Dergal of Invoice2Go, Anne Yeung of Square, Julia Lipton of Rise, Fareed Mosavat of Instacart, and Brian Balfour of Hubspot & Sidekick to learn how they think about retention and use it to promote a data-driven culture within their companies.
Couldn’t make it to Growth Clinic: Retain or Die? Here are four key takeaways from the event. For more details, be sure to watch the full videos linked below!
You may have caught wind of the exciting things that are happening at Amplitude recently. We refreshed our website and brought our visual brand into this decade (advantages of having an amazing brand experience designer), and a couple days ago, we announced ‘Compass,’ a sophisticated addition to our platform that helps you uncover the user behaviors that do (or do not) lead to their retention.
We’ve spent months writing and talking about retention and working tirelessly to build Compass — a powerful user retention tool in and of itself. Why, though? Because user retention is the cornerstone of sustainable growth. Even if you can produce a flawless graph of daily active users or downloads showing hockey stick-like growth, if the bulk of your users are slip through the cracks within a couple of days, your company is effectively running on fumes. The growth you see just won’t be sustainable. If you can’t retain, you die.
Call me biased, but I think our very first Growth Clinic turned out rather splendidly.
The event was slated to begin at 5:45 PM on November 11, but to our surprise (and delight) folks started trickling in as early as 5:15, before even the hors d’oeuvres were ready. To give you an idea of the turnout, we had:
- Over 200 attendees
- from companies like Intuit, DoorDash, Square, Google, Yahoo!, SEGA, and Evernote
- discussing growth strategies, sharing real-life examples, and learning from growth leaders including Hiten Shah (KISSmetrics), Julie Zhou (Yik Yak), Jon Edvald (QuizUp), Laurie Dewan (Rdio), & Siqi Chen (Hey)
Couldn’t make it to the Growth Clinic? I’ve highlighted some of the key takeaways from the event below. For more details, be sure to watch the Panel videos! Continue reading
There’s a lot of talk about the importance of creating a data-driven culture. I always read about how important it is to set up your analytics infrastructure properly and get your entire company using it. It’s great that so many companies have access to data – but how are they actually getting value from it? Continue reading