Category Archives: In the News

How Soon Will People Start Using iOS 10?

Tomorrow, September 7th, Apple’s annual fall showcase will take place at the Bill Graham Civic Auditorium in San Francisco. They’re expected to unveil this year’s iPhone—the iPhone 7—as well as release an official date for its operating system, iOS 10.

In that spirit, we thought we’d try and predict just how quickly people will adopt iOS 10. To do so, we went back and looked through data on the last few iOS launches.

What we found suggests that iOS 10 will probably, barring serious technical glitches, be adopted by users faster than any update since iOS 7.

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Here’s What Slack Needs to Do to Become an Operating System

The future of Slack, messaging app and reportedly the fastest growing business app of all time, has long been the subject of intense speculation. After Microsoft nixed plans to acquire the now-$3.8 billion company, analysts weighed in to predict that Slack would reinvent everything from online documents to Facebook.

At a Friday press conference, however, Slack CEO Stewart Butterfield put the rumors to rest, offering up the clearest statement we’ve heard from Slack about what the high-flying company wants to be next.

The future of Slack, he said, is to become the “browser and the command line for the enterprise”—in other words, a whole new operating system just for businesses.

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Why Instant Apps Are One Of The Best Things To Happen To Mobile

App developers can’t stop talking Android Instant Apps, one of the biggest announcements from this year’s Google I/O.

In a nutshell, Instant Apps are “lite” versions of native Android apps that users can use without having to download anything. When a user taps on a deep link associated with an Instant App, they are redirected to a small “app”-version of the mobile website. Instant Apps open as quickly as mobile websites (sometimes even quicker), but they function like native apps. No downloads necessary. This makes user acquisition frictionless for app developers.

What that means for analytics is huge: no more working towards vanity metrics like installs and Play Store rankings just because people need to download your app to use it. Now, you’re free to focus 100% on what comes after—building an awesome user experience, improving your retention, and bringing even more users to your native app.

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Pokémon GO: A Lesson In Product Rebranding

Hundreds of thousands of people “wanna be the very best, like no one ever was,” as evidenced by the wild success of Pokémon GO.

Brainchild of Niantic Labs and Nintendo, the augmented reality game is now installed on twice as many mobile devices as Tinder and has record-high user engagement, beating out social behemoths like Instagram and Snapchat for average time spent in-app per day. Even more mind-boggling: according to data from SimilarWeb, the app is on its way to having more daily active users than even Twitter!

Pokemon-GO-v-twitter-DAU

(Mm. Dat hockey-stick curve.)

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Top Highlights from Apple’s WWDC 2016 Keynote

No one can stop talking about Apple’s latest announcements at WWDC 2016.

The annual Apple Worldwide Developers Conference, which kicked off this week, is an avenue for “Apple’s renowned developer community [to come] together to learn about the future of OS X, iOS, watchOS, and tvOS.” Most of the world waited with bated breath to hear what was in store for Apple operating systems over the next year.

Here are some highlights from Apple’s Keynote announcements and some food for thought from industry experts.

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The Future of Apps Is Apps With Analytics

A few weeks ago, TechCrunch ran an excellent post called “The Future of Apps Should Be Better Apps.” In it, Anshu Sharma responds to the Wall Street Journal’s pitch that chatbots are going to replace apps with a resounding “No, not that easily.”

Sharma makes a solid point. It could be that we end up chatting with our phones more than tapping them. It could be that we transition to the mobile web, and we might even end up somewhere in between web and native apps.

But it won’t be the most hyped up or flashiest future that wins the day. It’ll be the solution that does the best job of solving the complex issues that apps have. That’s not going to happen overnight. It’s going to happen as the result of small discoveries and a gradual movement towards more user-friendly computing.

We may be agnostic on “what comes next.” What we do know is that analytics is going to pave the way.

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