# Introducing Heatmaps: Get Micro and Macro Qualitative Insights to Fuel Growth Visualize user behavior with Heatmaps, a new Session Replay capability. Optimize user journeys, boost conversions, and improve engagement today. Source: https://amplitude.com/en-us/blog/introducing-heatmaps --- [Weston Clarke](/blog/author/weston-clarke) [Former Director, Product Management, Amplitude](/blog/author/weston-clarke) [](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Famplitude.com%2Fblog%2F%2Fblog%2Fintroducing-heatmaps)[](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Famplitude.com%2Fblog%2F%2Fblog%2Fintroducing-heatmaps)[](https://twitter.com/intent/tweet?url=https%3A%2F%2Famplitude.com%2Fblog%2F%2Fblog%2Fintroducing-heatmaps\&text=Introducing%20Heatmaps%3A%20Get%20Micro%20and%20Macro%20Qualitative%20Insights%20to%20Fuel%20Growth)[](mailto:?subject=Checkout%20this%20Amplitude%20Article\&body=Check%20this%20out%3A%20https%3A%2F%2Famplitude.com%2Fblog%2F%2Fblog%2Fintroducing-heatmaps) Building great digital products means understanding your users—where they click, what they ignore, and where they get stuck. While traditional quantitative metrics provide valuable insight into *what* users do on your website or in your product, they don’t always explain *why *they do it*.* Without clear visual insights into where users experience friction or don’t convert, teams can struggle to build the best experiences. Last year, Amplitude bridged the gap between quantitative and qualitative insights with [Session Replay](https://amplitude.com/session-replay), which enables teams to zoom into specific user behavior and understand the *why* behind the *what*. Heatmaps, the latest Session Replay capability, provide intuitive visual representations of user behavior at both micro and macro levels. The ability to zoom in *and* out ensures robust qualitative insights that fuel product and business growth. Whether analyzing where users click or how far they scroll, Heatmaps offer critical answers that teams can use to drive continuous growth: - **Product teams** can identify user pain points to improve retention. - **Growth teams** can increase conversions by optimizing user journeys. - **Marketing teams** can learn what content converts and boosts call-to-action (CTA) engagement. - **Design teams** can uncover patterns to enhance the user experience and drive their partnership with product, growth, and marketing. ## Key features of Heatmaps Heatmaps are currently available for web applications, with mobile applications available later in the year, so you can see where your users click, scroll, and drop off. ### Click maps Pinpoint exactly where users click on a page so teams can refine designs and improve usability based on popular page elements. ### Selector maps Visualize clicks, taps, and interaction hotspots across your digital experiences so you can easily identify which elements—like buttons or CTAs—attract the most attention and which areas users ignore. ### Scroll maps Understand how far users scroll on a page to see where they engage—and where they lose interest—so you can prioritize content placement based on user attention. ## Go the distance with Amplitude’s unified platform The power of Amplitude Session Replay with Heatmaps is the ability to quickly and seamlessly do the next best thing to improve the user experience—no cross-platform integration required. With Amplitude’s digital analytics platform, teams can connect Heatmaps with [Session Replay](amplitude.com/session-replay), [Analytics](https://amplitude.com/amplitude-analytics), [Experiment](https://amplitude.com/amplitude-experiment), and [Activation](https://amplitude.com/activation) to: - **Move from macro to micro:** See what's hot (and what's not) with Heatmaps, then zoom into individual user behavior with replays to get the full story of your users' engagement. - **Link visual insights to metrics:** Tie Heatmaps to key performance indicators (KPIs) around acquisition, monetization, and retention to measure the impact of user experience changes. - **Drive experimentation:** Combine insights from Heatmaps with [Web Experimentation](https://amplitude.com/web-experimentation) to test changes to CTAs, page layouts, and user flows based on actual interaction data. - **Segment by audience:** Analyze Heatmaps by audience segments, device type, traffic source, or user behavior to uncover targeted opportunities for improvement. ## Get started with Heatmaps Heatmaps are available to customers who have purchased the Session Replay add-on for Growth and Enterprise plans. To learn more about Heatmaps or get started, [contact us](https://amplitude.com/marketer-contact-sales)! ##### Want to know what your users actually do? Amplitude turns product behavior into decisions your whole team can act. [Get started free](/signup?source=blog-product-analytics\&topic=product-analytics\&siteLocation=blog-inline-cta) About the author Weston Clarke Former Director, Product Management, Amplitude [More from ](/blog/author/weston-clarke) [Weston](/blog/author/weston-clarke) Weston is a former product manager at Amplitude with a background in computer science, consulting, and product. He started his career in digital strategy consulting at Accenture, helped build UberEats in its early days, launched buy-side revenue products at Redfin, and most recently, is defining the digital analytics category at Amplitude. In his free time, you can find Weston cycling, skiing, and getting involved in SF's startup community. Topics [Amplitude Heatmaps](/blog/tag/amplitude-heatmaps) [Amplitude Session Replay](/blog/tag/session-replay) [Behavioral Analytics](/blog/tag/behavioral-analytics) [Product Analytics](/blog/tag/product-analytics) [Product Releases](/blog/tag/product-releases) #### Recommended Reading [Read ](/blog/acko-drove-more-conversions-with-genai) [Customers](/blog/acko-drove-more-conversions-with-genai) ###### [How ACKO Drove 13% More Conversions & 50% Drop in Calls with GenAI](/blog/acko-drove-more-conversions-with-genai) [May 12, 2026](/blog/acko-drove-more-conversions-with-genai) [9 min read](/blog/acko-drove-more-conversions-with-genai) [Read ](/blog/agents-feature-launch-channel) [Product](/blog/agents-feature-launch-channel) ###### [Agents Just Made Your Feature Launch Channel Smarter](/blog/agents-feature-launch-channel) [May 11, 2026](/blog/agents-feature-launch-channel) [7 min read](/blog/agents-feature-launch-channel) [Read ](/blog/year-of-finops) [Insights](/blog/year-of-finops) ###### [Homegrown FinOps Tools: How AI “Build” Beat “Buy” for Us in <1 Year](/blog/year-of-finops) [May 11, 2026](/blog/year-of-finops) [10 min read](/blog/year-of-finops) [Read ](/blog/the-amplitude-quickstart-series) [Product](/blog/the-amplitude-quickstart-series) ###### [Introducing The Amplitude Quickstart Series](/blog/the-amplitude-quickstart-series) [May 8, 2026](/blog/the-amplitude-quickstart-series) [9 min read](/blog/the-amplitude-quickstart-series)