It’s no secret that Amplitude’s mission to help companies build better products is what has led this company (and our customers) to continued growth. What is lesser known is our mission to make Amplitude a great place to work for everyone.
As an early member of the POPs (People and Operations) team and a co-lead on our Diversity and Inclusion team, I can attest to the amount of effort that goes into creating and scaling a positive, supportive and productive workplace culture and environment.
Helping customers be successful using a software product is a job that requires an incredible amount of versatility in skill. The challenges customers have being successful with the product are rarely as straightforward as simply learning the product. A good customer success manager contains multitudes.
This breadth of skill is a defining trait of Anastasia Fullerton, an Enterprise Customer Success Manager at Amplitude. A D1 Stanford Lacrosse player, tortilla chip connoisseur, and avid skier, Anastasia is also single handedly creating frameworks to help Amplitude customers be more successful.
Please meet the Ampliteer, Anastasia Fullerton…
In the last 12 months, we’ve seen large enterprises continue to invest in powerful product analytics to innovate faster and grow long-term revenue. We’ve 3x’d our enterprise customer base in the U.S. and in Europe, adding new customers including Microsoft, Capital One, Hubspot, Dailymotion, and Booking.com
To help us meet this growing demand, I’m excited to introduce two new hires to our team and funny enough, they share the same name. Erik de Muinck Keizer, a former Google executive, is now the General Manager of our EMEA team, leading our first international office in Amsterdam. Erik Watson, former Fastly executive, is our new VP of Enterprise Sales in North America.
This product update includes new features to:
- Make it easier to look up existing charts, and to know if they’re credible.
- Enhance productivity, so you can do more in fewer clicks.
- Improve the Taxonomy add-on.
This is a guest post in our Product Innovator Series from Matt Sornson, Head of Growth Marketing at Clearbit.
A decade ago, using any data at all to make your product better was huge. If you were lead scoring, sending behaviorally-triggered messages or even doing the heavy lifting to find inflection moments in your product, you were probably doing more than enough to give you one-up on your competition.
Today, many of those basic techniques have become table stakes. You can A/B test your emails without a whole lot of heavy lifting on the back-end. You can pretty easily score your leads. It’s not enough to just do it anymore.
At Amplitude we try to eat our own dog food, which means using product analytics in our development process. At first thought, that would just seem to involve instrumenting everything that we build and then using that to generate charts measuring the success of our features. However, truly integrating product analytics has required a significant shift in the way that we think about both development and measurement, and has led some of our teams to adopt new models for operating.
I believe that product team members should be constantly asking themselves (and each other) the following question. “What can I do over the next few days (and/or weeks) that will have the greatest potential impact on the company’s success?” Adopting product analytics helps us to answer this very question.
Read about why we decided to cut scope and measure more on our Engineering Blog.
If you ask a salesperson how she or he came to be a salesperson, probably no one will tell you it’s what they studied in school. Sales was not even remotely part of Christine Yang’s studies at University of California, San Diego where she majored in Electrical Engineering and Physics. Nonetheless, she found her way into software. After a successful stint at Linkedin and two Bay Area startups she was the first sales hire at Amplitude. Today, the sales organization is 40 people and counting (we’re hiring!), and Christine, the extroverted engineer. is embarking on her fourth year with the team.
Please meet the Ampliteer, Christine Yang…