Building customer empathy with legos - Blog

Building Customer Empathy With Legos

At Amplitude, we pride ourselves in our attention to the customer. Not just in customer success or product management, but also in engineering, where Customer Focus is one of our guiding principles. Every line of code and every decision should ultimately come back to what the customer needs or wants.

When you’re not talking to customers every day, however, this sense of customer-centricity can get dulled. That’s why we’re always looking for ways to reinforce our values and exercise our “customer muscles” as engineers — we want to make sure we’re always thinking beyond the immediate ramifications of what we’re building.

As we discovered at Amplitude’s recent company offsite, one of the best ways to reinforce those values is by playing with Legos.

Read the full story on our Engineering Blog >>

August-Product-Update

Release Notes: August

Happy August! In this product update, you will find information on:

  • New Features
    • Autocomplete in Custom Formulas
    • Property Count, Trendlines, and Other New Functions!
    • Walkthroughs
    • Official Dashboards
  • Feature Improvements
    • Behavioral Cohorts: Descriptions
    • Lifecycle: Dormant Users
  • Resources
    • New Webinar Series: Instrumentation Trainings
    • Product Analytics Playbook: Mastering Retention
  • SDK Updates

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core metrics change over top

Should You Adjust Your Core Metrics Over Time?

Should the core metric you defined when you started building the product be the same 1, 3 or 10 years into its lifetime? On one hand, your product might change in the early phases, but its core purpose is probably going to remain consistent. And your users are still those same people who are attracted to that core value.

Or are you asking for trouble when you cling onto your early metrics for too long?

Spoiler: it’s asking for trouble.

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eng-data-integrity

Analytics that Doesn’t Compromise on Data Integrity

At Amplitude, we believe first and foremost in providing the best product analytics. We find the right solution for our users and then figure out how to make it happen on the engineering side. This is in contrast to other analytics services or in-house analytics teams that make compromises on data integrity because it’s easier from a technical perspective. But one of the top reasons that people don’t use analytics to make decisions is that they don’t trust the data. And for good reason — those of us building analytics have historically chosen to sacrifice accuracy when it makes systems easier to build. However, we believe that the role of analytics is changing, and that analytics can and needs to be better than that.

Read the full post on our Engineering Blog to learn about 4 technical problems we solved to ensure data integrity >>

Hackathon - Blog

How Hackathons Can Drive Velocity and Disrupt Your Product Roadmap

Hackathons are a time honored tradition of many tech companies. They’re a time for everyone to break free from their day to day work and innovate. Here at Amplitude, hackathons have been a great way of bypassing the traditional processes of product development to disrupt our own roadmap, as well as an opportunity to foster cross functional teamwork and relationships. We’ve taken to doing a hackathon at the start of every quarter, and are coming hot off of our third with some fresh ideas and ambitious projects.

Check out the highlights from our July Hackathon on the Engineering Blog >>

July-Product-Update

Release Notes: July

Happy July! Our Product Development team has been continuously shipping these past few weeks and we’re excited to share with you the new features and improvements we’ve made to Amplitude. In this product update, you will find information on:

  • New Features
    • Chart Transitions
    • In-Line Behavioral Cohorts
    • Percentiles in Formulas
    • Propose Charts to Dashboards
  • Feature Improvements
    • Auto updated top values
    • Custom Events: View definitions in charts
    • Behavioral Cohorts: View definitions in charts
    • Event Segmentation: New group by visualization
    • Event Segmentation: Tabs in bottom module
    • Retention Analysis: Multiple return events
  • Resources
    • User Retention Bootcamp Webinar Series
  • SDK Updates

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