Time to Value: The Key to Driving User Retention
Best Practices
November 9, 2025

Time to Value: The Key to Driving User Retention

Turn new sign-ups into loyal customers by showing value fast.

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Michele Morales
Senior Product Marketing Manager, Amplitude

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Julia Sholtz
Group Product Marketing Manager, Amplitude
Julia Dillon Headshot
Julia Sholtz
Group Product Marketing Manager, Amplitude

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Making every marketing dollar count

Today’s marketing teams aren’t just asked to launch campaigns. They need to show real business impact—revenue, retention, and customer lifetime value—and prove it fast.

Read about how marketers can use the powerful features across the Amplitude Digital Analytics Platform to move from scattered insights to full-funnel optimization—all in one place, and in real time.

Featured Contributors

Learn about analytics, product, and more from industry experts.

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Katie Barnett headshot
Katie Barnett
Director, Product Management, Amplitude
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Eric Metelka
Director of Product Management, Experimentation
Julia Dillon Headshot
Julia Sholtz
Group Product Marketing Manager, Amplitude
Michele Morales Headshot
Michele Morales
Senior Product Marketing Manager, Amplitude