# Why you should care about customer acquisition | Amplitude

Get proven frameworks for acquiring new and repeat customers. Learn how to identify your ideal customer and determine your acquisition strategy.

Source: https://amplitude.com/en-us/books/mastering-acquisition/why-you-should-care-about-customer-acquisition

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Acquisition Playbook

# Mastering Customer Acquisition Strategy

Learn proven frameworks to acquire—and keep—new and repeat customers who reward your brand with their business again and again.

[Get my copy](/resources/mastering-acquisition)

Table of Contents

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## Why you should read this playbook

The digital product landscape continues to evolve, but one truth remains: [Acquisition](https://amplitude.com/solutions/user-acquisition) is critical to growing your business, whether that means deepening your customer base, reaching new audiences, or expanding into new markets.

But in the face of mounting market pressures and tightening budgets, it’s essential to both acquire new customers *and* ensure you’re getting the right ones in the door. Only active, engaged customers will sustain your business for years to come.

This playbook offers a framework for acquiring new and repeat customers who reward your brand with their business again and again. As part of this framework, you’ll learn how to overcome a common hurdle: reliably gauging the success of your acquisition strategy. In each chapter, you’ll learn what metrics to track—including new sign-ups, customer acquisition costs (CAC), and return on ad spend (ROAS)—and get advice on moving those metrics.

You’ll also learn how to:

- Pinpoint your ideal customer
- Devise your acquisition strategy
- Determine your most effective channels
- Improve activation and long-term value
- Experiment with key acquisition drivers

Read on to discover how to use digital analytics and behavioral data to boost acquisition.

Acquisition worksheets

Throughout this playbook, we’ll reference several worksheets that walk you through activities designed to increase acquisition and activation. [Get the worksheets >](http://amplitude.com/resources/acquisition-worksheets)

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