--- title: "Power the Nike ecosystem with data-informed insights | Amplitude" description: "Build better products by turning user data into meaningful insights with Amplitude's digital analytics platform for marketing and product teams. " canonical: "https://amplitude.com/en-us/brand/nike" --- # Power the Nike ecosystem with data-informed insights | Amplitude Build better products by turning user data into meaningful insights with Amplitude's digital analytics platform for marketing and product teams. Source: https://amplitude.com/en-us/brand/nike --- # Power the Nike ecosystem with data-informed insights Understand the customer digital path like never before. [Amplitude welcome guide](https://app.amplitude.com/analytics/share/67fa20b4649a430bae8ac2e59ed6fe0d?siteLocation=hero)[Nike on Amplitude](https://analytics.amplitude.com/login/nike-poc/request?siteLocation=hero) ## Forrester names Amplitude a Leader and a Customer Favorite Forrester names Amplitude a Leader and a Customer Favorite with the highest score possible in 21 criteria—including real-time and predictive analysis, AI for insights generation, and reporting and storytelling. [Get the report](https://amplitude.com/resources/forrester-wave-digital-analytics-solutions?utm_source=amplitude\&utm_medium=website\&utm_campaign=abx1:1page) ## Turn digital blind spots into clarity **Session Replay** gives Nike visibility into the moments that shape each athlete’s digital journey—showing exactly what users saw and did before they dropped off, converted, or responded to a survey. When combined with **Guides & Surveys**, it brings together the “what” and the “why”—so your teams can move faster, validate assumptions with confidence, and fine-tune digital experiences that live up to the Nike standard: seamless, intuitive, and built for performance. [Learn more](https://amplitude.com/session-replay?utm_source=amplitude\&utm_medium=abm-page\&utm_campaign=fy25-abm\&siteLocation=content-session-replay) ## Why Amplitude See the end-to-end Nike customer journey. [](https://amplitude.com/integrations/databricks?siteLocation=why-amplitude) Amplitude + Databricks - Connect Amplitude with Databricks to unlock a unified view of customer behavior across Nike’s digital and retail ecosystem. - Accelerate decision-making with real-time insights that fuel personalized product recommendations and marketing campaigns. - Future-proof Nike’s data strategy with upcoming features like export to Databricks and Warehouse Native support for even greater flexibility. [Find out more](https://amplitude.com/integrations/databricks?siteLocation=why-amplitude) [](https://amplitude.com/blog/consolidate?siteLocation=why-amplitude) Streamline Your Tech Stack - Improve efficiency by combining behavioral analytics, user feedback, and experimentation into a single, unified platform. - Optimize tech spend while empowering teams to enhance Nike’s digital experiences through real-time insights and direct customer engagement. [Find out more](https://amplitude.com/blog/consolidate?siteLocation=why-amplitude) [](https://amplitude.com/blog/Marketing-Product-Teams-Unified-Analytics-Platform?siteLocation=why-amplitude) Empower Teams to Drive Growth - Give Nike’s marketing and product teams self-serve access to customer insights, decreasing the reliance on data teams. - Allow data teams to focus on high-impact initiatives like AI-powered demand forecasting and predictive analytics. - Allow teams to action on data faster to increase customer acquisition and monetization. [Find out more](https://amplitude.com/blog/Marketing-Product-Teams-Unified-Analytics-Platform?siteLocation=why-amplitude) ## Access Nike's custom instance of Amplitude Create your own charts or check out what other content we have created just for your team. [Access now](https://analytics.amplitude.com/login/nike-poc/request) ## The digital analytics platform trusted by leading brands “Amplitude has given us the tools to make the right decisions and make them quickly with confidence—and that saves us time, saves us money and makes us money. Amplitude gives us the chance to swing for the fences.” Kaiti Carpenter Under Armour Former Senior Product Manager, Under Armour ## Learn what your customers really think Amplitude Guides & Surveys allows Nike to get fast, in-the-moment feedback—so you know not just what customers are doing, but *why*. Use it to: - Ask why users dropped off or converted—right in the moment - Validate features with real-time surveys - Ship in-app nudges or updates—no code required Pair it with your behavioral data to fine-tune experiences, accelerate experiments, and keep athletes at the center of every decision. [Check it out](https://amplitude.com/guides-and-surveys?utm_source=amplitude\&utm_medium=website\&utm_campaign=fy25-abm) ## Meet your Amplitude team **Clay Crema** As a Strategic Account Executive, I work with iconic brands like Nike to optimize digital platforms and enhance customer journeys. With deep retail experience, we help product and marketing teams leverage data to deliver seamless, personalized experiences that drive engagement and loyalty. [clay.crema@amplitude.com](mailto:claycrema@amplitude.com) | (503) 329-5279 [Schedule meeting](https://meetings.amplitude.com/c/clay-cremaamplitude-com/t/38?siteLocation=ae-info) ## Additional Resources [](https://amplitude.com/case-studies/under-armor?utm_source=amplitude\&utm_medium=website\&utm_campaign=fy23q2-amer-abm-1to1-ent-land\&siteLocation=additional-resources) How Under Armour Uses Data Insights to Drive Innovation [Read customer story](https://amplitude.com/case-studies/under-armor?utm_source=amplitude\&utm_medium=website\&utm_campaign=fy23q2-amer-abm-1to1-ent-land\&siteLocation=additional-resources) [](https://amplitude.com/resources/forrester-wave-digital-analytics-solutions?utm_source=amplitude\&utm_medium=website\&utm_campaign=abx1%3A1page\&siteLocation=resources) Forrester names Amplitude a Leader and a Customer Favorite [Get the report](https://amplitude.com/resources/forrester-wave-digital-analytics-solutions?utm_source=amplitude\&utm_medium=website\&utm_campaign=abx1%3A1page\&siteLocation=resources) [](https://amplitude.com/blog/ai-agents?utm_source=amplitude\&utm_medium=website\&utm_campaign=abm-fy25) Introducing Amplitude AI Agents [Learn more](https://amplitude.com/blog/ai-agents?utm_source=amplitude\&utm_medium=website\&utm_campaign=abm-fy25) [](https://amplitude.com/north-star?utm_source=amplitude\&utm_medium=website\&utm_campaign=fy23q2-amer-abm-1to1-ent-land) The North Star Playbook Using the North Star framework, discover what your product's north star metric is, and how to use it to drive growth. [Get the playbook](https://amplitude.com/north-star?utm_source=amplitude\&utm_medium=website\&utm_campaign=fy23q2-amer-abm-1to1-ent-land)