# Noon | Amplitude See how Amplitude powers AI-driven analytics, experimentation, and behavioral intelligence for MENA's leading super app. Source: https://amplitude.com/en-us/brand/noon --- ###### Amplitude for Noon # Noon delivers groceries in 15 mins. Why not get insights on them in less than a minute? Noon moves across marketplace, grocery, food, fintech, and fashion. But moving fast without behavioral intelligence means every sprint costs more and delivers less. The super apps defining MENA in 2026 are building on Amplitude AI. The ones still deciding are falling behind. [See Noon's AI insights in minutes](https://app.amplitude.com/signup?utm_source=amplitude\&utm_medium=website\&utm_campaign=fy26-abx\&siteLocation=hero)[Get in touch](https://meetings.amplitude.com/c/arjunsoman) ### What Noon is leaving on the table ###### [Checkout friction compounds silently](https://amplitude.com/industry/ecommerce?utm_source=amplitude\&utm_medium=website\&utm_campaign=fy26-abx) [67% of Noon checkouts complete. Payment failures, confusing flows, and device-specific drop-offs eat the rest. Without real-time behavioral visibility, **every percentage point lost stays lost.** Amplitude finds it.](https://amplitude.com/industry/ecommerce?utm_source=amplitude\&utm_medium=website\&utm_campaign=fy26-abx) [Explore ecommerce analytics ](https://amplitude.com/industry/ecommerce?utm_source=amplitude\&utm_medium=website\&utm_campaign=fy26-abx) ###### [Your engineers are rebuilding what we already ship](https://amplitude.com/?utm_source=amplitude\&utm_medium=website\&utm_campaign=fy26-abx) [Every sprint spent rebuilding analytics infrastructure is a sprint not spent on what makes Noon different: marketplace, fintech, quick commerce. **Amplitude ships 100+ features a year.** You shouldn't have to.](https://amplitude.com/?utm_source=amplitude\&utm_medium=website\&utm_campaign=fy26-abx) [See what Amplitude ships ](https://amplitude.com/?utm_source=amplitude\&utm_medium=website\&utm_campaign=fy26-abx) ###### [Your rivals see what you don't. Yet.](https://amplitude.com/ai?utm_source=amplitude\&utm_medium=website\&utm_campaign=fy26-abx) [Every super app competing for the same MENA customer is making faster decisions and running more experiments. **The gap between teams with behavioral intelligence and those without widens every quarter.** How much longer can Noon wait?](https://amplitude.com/ai?utm_source=amplitude\&utm_medium=website\&utm_campaign=fy26-abx) [See what you're missing ](https://amplitude.com/ai?utm_source=amplitude\&utm_medium=website\&utm_campaign=fy26-abx) ### The $50–100M sitting in your existing journeys The Noon business case is already built. Checkout optimization alone, moving from 67% to 70% completion, generates **tens of millions in annual contribution**. Add search relevance, retention lift from **3.4 to 5.5 orders per year**, and cross-vertical activation, and the model hits **$50–100M run-rate uplift by month 12**. This isn't a projection. It's a roadmap built on Noon's own metrics. [Explore Amplitude for ecommerce](https://amplitude.com/industry/ecommerce?utm_source=amplitude\&utm_medium=website\&utm_campaign=fy26-abx) ### From question to PRD in three minutes You've got fifteen minutes between standups, and the team wants answers. This demo shows what that actually looks like in Amplitude. Finding a 60% drop-off, watching the sessions where users hit a payment error, and walking out with a data-backed PRD ready for sprint planning. All in under three minutes. ### The AI your competitors are already running ###### AI Agents Continuously scanning every journey across marketplace, grocery, fintech, and fashion. Anomalies surfaced before anyone goes looking. No tickets. No lag. [Learn more ](https://amplitude.com/ai-agents?utm_source=amplitude\&utm_medium=website\&utm_campaign=fy26-abx) ###### MCP Server Noon's behavioral data, live inside Claude, Cursor, and the tools your engineers already use. No switching context. No losing signal between insight and action. [Learn more ](https://amplitude.com/mcp-server?utm_source=amplitude\&utm_medium=website\&utm_campaign=fy26-abx) ###### AI Feedback Connects what customers say across every channel to what they actually do. Find the friction before it compounds. Fix it before it costs GMV. [Learn more ](https://amplitude.com/ai-feedback?utm_source=amplitude\&utm_medium=website\&utm_campaign=fy26-abx) ###### AI Visibility Tracks how Noon shows up in AI-driven search. When your customers ask AI what app to use for groceries or electronics, you need to know how the answer reads. [Learn more ](https://amplitude.com/ai-visibility?utm_source=amplitude\&utm_medium=website\&utm_campaign=fy26-abx) ### The technology gap isn't just money. It's time you can't buy back. Replicating Amplitude's capabilities in-house costs an estimated **$43M upfront and takes 24–36 months.** That's 40+ patents, petabyte-scale infrastructure, and a decade of iteration your engineers would need to compress. Amplitude is live in **60–90 days, warehouse-native, and ships AI that most internal tools won't reach for years.** Your engineers can build what makes Noon irreplaceable. Let Amplitude handle the rest. ### The questions Noon should be able to answer today Noon spans marketplace, grocery, food, fintech, and fashion. Without behavioral analytics, GMV volume and real user engagement look the same. Amplitude separates the signal from the noise, cohort by cohort, vertical by vertical, in real time. ### Meet your Amplitude team Lee Edwards VP, EMEA Amplitude [Connect on LinkedIn ](https://www.linkedin.com/in/lee-edwards-a5a25b1/) Tansu Yegen AVP, EMEA Sales [Connect on LinkedIn ](https://www.linkedin.com/in/tansu-yegen/) Arjun Soman Enterprise Account Executive [Connect on LinkedIn ](https://www.linkedin.com/in/arjun-soman-7b6b8a1a4/) Maja Gocevska Senior Customer Success Architect [Connect on LinkedIn ](https://www.linkedin.com/in/maja-gocevska/) ### Go deeper ###### [Creating Exceptional Customer Experiences at Snoonu—Qatar’s Fastest-Growing Ultra App](https://amplitude.com/case-studies/snoonu?utm_source=amplitude\&utm_medium=website\&utm_campaign=fy26-abx) [Read customer story ](https://amplitude.com/case-studies/snoonu?utm_source=amplitude\&utm_medium=website\&utm_campaign=fy26-abx) ###### [Introducing AI Agents](https://amplitude.com/blog/ai-agents?utm_source=amplitude\&utm_medium=website\&utm_campaign=fy26-abx) [Read the blog ](https://amplitude.com/blog/ai-agents?utm_source=amplitude\&utm_medium=website\&utm_campaign=fy26-abx) ###### [The Last Bottleneck](https://amplitude.com/blog/the-last-bottleneck?utm_source=amplitude\&utm_medium=website\&utm_campaign=fy26-abx) [Read the blog ](https://amplitude.com/blog/the-last-bottleneck?utm_source=amplitude\&utm_medium=website\&utm_campaign=fy26-abx) ###### [The Ecommerce Product Benchmarks Every Retail Company Should Know](https://amplitude.com/blog/ecommerce-product-benchmarks?utm_source=amplitude\&utm_medium=website\&utm_campaign=fy26-abx) [Read the blog ](https://amplitude.com/blog/ecommerce-product-benchmarks?utm_source=amplitude\&utm_medium=website\&utm_campaign=fy26-abx) ###### [Amplitude for Ecommerce](https://amplitude.com/industry/ecommerce?utm_source=amplitude\&utm_medium=website\&utm_campaign=fy26-abx) [Explore the solution ](https://amplitude.com/industry/ecommerce?utm_source=amplitude\&utm_medium=website\&utm_campaign=fy26-abx) ### Ready to make your move? Let's talk.