# Cohort Community: AI x Product Series | Amplitude Join this series to learn how others are building products that use AI, gain confidence around the technology and working with dev teams and designers. Source: https://amplitude.com/en-us/community/events/ai-product-series --- Community Event Series # AI x Product: Building With Confidence We understand that building products with AI can be daunting, which is why we created opportunities for you to ask questions fearlessly, share your own experiences, and hear real stories of bringing an AI product to market. Dive into the recordings below! And be sure to join our Slack community to stay up-to-date on upcoming events. [Join the community](https://bit.ly/cohort-community) ## Your (human) Event Speakers and Hosts ###### Leah Tharin Jua.ai Head of Product ###### Esben Friis-Jensen Userflow Co-founder and Chief Growth Officer ###### Julia Enthoven Kapwing Co-founder and CEO ###### Stephen M. Walker III Klu.ai ###### Franciska Dethlefsen Amplitude Head of Growth Marketing ###### Sebastian Seilund ###### Esther Trapadoux Principal Growth Marketing Manager (and Community Helper) ## What people say about Cohort Community events 🎙️ Everyone's kind of dealing with the same problems that you are, and you're not alone. Talks like these are a great way to learn from one another. **Japna Sethi, **Head of Growth at Productboard These community events are amazing. I hosted the first North Star Metric jam session and the format was great. Excited to host again! **John Cutler**, Product Enablement at Toast The community event was a massively valuable experience. I can't wait to attend more! **Dan Schmidt**, Co-founder at DoubleLoop ## AI is changing the game, and customers will win Customers have raised their expectations. We have raised our expectations. Finding differentiators will be harder. Product and dev teams have gone into warp drive. Time to market is being measured in days and weeks, not quarters and years. But you're ready for this. You just need a little support to kick start your journey. Our aim is to provide product teams with the knowledge, tools, and insights they need to make informed decisions when building AI products. You'll learn from the best in the business as they reveal their secrets to success and the challenges they faced along the way. Here's our promise to you, we won't shy away from tough conversations. We believe in the power of real stories, honesty, and vulnerability, and we encourage our speakers to share their experiences unfiltered. You'll hear firsthand accounts of successes, failures, and lessons learned - no fluff, no sugar coating. ## Attend the AI x Product Community Event Series Join us for the entire series or select which workshop you'd like to attend. [Sign up](https://amplitude.zoom.us/meeting/register/tJYoceCsqDsoHNYyK_0AqJJny7J0jx4jiX4b#/registration) ## Event Series Schedule --- ###### The Realities of Bringing an AI Product to Market [Watch the AMA recording](https://amplitude.com/community/events/ama-leah-tharin) Get ready to learn from one of the most influential product leaders out there! Join us for an exciting **AMA with Leah Tharin, Head of Product at Jua.ai and expert in product-led growth.** Leah's no-nonsense approach to product development, which ties work back to business outcomes and market realities, has made her a sought-after voice in the industry. Having done this and being one of the people that "gets it," Leah will give her honest thoughts on where companies can differentiate, how much of an AI/ML expert a product leader *really* has to be, and how AI has fundamentally shifted value creation for customers. ###### Demystifying AI Workshop (May 30) [Watch the workshop recording](https://amplitude.wistia.com/medias/gnomve9qxf) Are you ready to take your product to the next level? Join our AI-powered brainstorming workshop and discover the endless possibilities for integrating AI features into your product. Our expert facilitator, [Stephen M. Walker II](https://www.linkedin.com/in/stephenwalker/), will guide the group through an interactive session designed to unlock your creativity and explore new use cases for AI. You'll learn how AI can enhance your product's capabilities, improve user experience, and increase customer satisfaction. This is a great one to invite your product team (devs and designers included). With hands-on exercises and real-world examples, you'll leave the workshop with a deep understanding of AI's potential and a clear roadmap for integrating it into your product. Plus, you'll have the chance to network with other product teams and exchange insights and ideas. ###### In-person at the Amplitude SF office [See the hackathon submissions and winners!](https://ai-x-product-hackathon.devpost.com/project-gallery) Ready to put your AI and analytics skills to the test? We invite you to our in-person hackathon at the Amplitude San Francisco office to show off your skills! Our hackathon is a high-energy event where you'll work in teams to solve real-world challenges using AI and analytics. With access to cutting-edge tools and expert mentors, you'll have everything you need to unleash your creativity and build something truly amazing. You'll have the chance to showcase your skills in front of industry experts and win fantastic prizes. Plus, you'll get to network with other like-minded professionals and exchange insights and ideas. Don't miss this chance to push the boundaries of what's possible with AI and analytics. Sign up for our in-person hackathon today and show the world what you're made of! ###### Taking an AI Feature from Idea to Launch: Join Kapwing CEO Julia Enthoven for an Inspiring AMA [Watch the AMA recording](https://amplitude.wistia.com/medias/bdjas2sk8f) Ready to learn how to build successful products with AI? Join our upcoming AMA with [Julia Enthoven](https://www.linkedin.com/in/juliaenthoven/), CEO of [Kapwing](https://www.kapwing.com/). Julia has successfully built and scaled a company that leverages AI to create innovative products that meet the needs of their users. However, building with AI requires a unique team culture that prioritizes rapid experimentation, fast time-to-market, and a willingness to embrace trial and error. In this AMA, Julia will share her insights on product development, AI integration, and how to take a concept from idea to launch. She'll dive deep into their launch plan, what she's learned, and what skills she thinks teams need to invest in to be successful. ###### Launching a Generative AI Feature (and what that does to your roadmap) [Watch the recording](https://amplitude.wistia.com/medias/57hudpqksm) Sometimes an opportunity comes along where you find beautiful product market fit, customer value, and an ability to create a step change function of growth through your product. But what happens to your existing roadmap and high-priority feature requests? When the Userflow team knew back in February that they were facing a pivotal growth moment if they offered a generative AI-feature, they had the luxury that only large tech companies dream of - speed to market. And they're proud to launch their new feature in under two months. But the road to production wasn’t easy. Sebastian and Esben will tell the whole story, including the behind-the-scenes of what shaped their thinking (and roadmap).