Meet the 2020 Datamonsters of the Year

“I work as a User research lead at Robocorp. At Robocorp, we want to deliver the best experience for our users, and in my role, I get to provide the teams with the insights that they need to deliver that experience. With a powerful analytics tool, I can quickly analyze data and distribute that information in real-time notebooks to the whole company.“

“Amplitude allows anyone at Reverb to gain a much deeper understanding of customer behavior. It democratizes access to data and insights, leading to many more unique insights from a broader number of team members. These insights help us make more informed product decisions and develop hypotheses for experiments. Experimentation is how we prove that we’re launching products that solve customer problems and improve our business. Amplitude’s Templates feature allows us to quickly spin up an A/B test dashboard with all of our key metrics, saving hours of time. We also use Amplitude to track KPIs across the business and for each team. Implementing Amplitude led to a step change improvement in our understanding of customers. It’s invigorating to be able to quickly slice our data by so many dimensions and get to specific insights about different customer segments! Amplitude is one of the best software products I’ve ever used and I’m using it constantly. I joke with my team that I experience withdrawals on the weekends. Those “withdrawals” are not frequent, though, because I often quickly check in on experiments even on weekends, ha!” — Nicholas Evans, Senior Product Manager at Reverb

Suunto builds high-end sport watches and related mobile applications. Amplitude is our window to understanding both of these worlds. We use [the platform] to understand our users, the way they use our products, as a starting point for targeted communication, and for troubleshooting and constantly improving the quality. The insights reach all the corners of our organization, from executives to the design team, and from developers to marketing. Easily accessible data allows everyone to make better decisions and keep the innovation going.” — Mikko Karvonen, Data and Analytics Lead at Suunto Oy

“I have been using Amplitude to help us understand customer behavior in a more rapid and more integrated approach. Amplitude acts as an intuitive and genuine tool for us to perform queries and efficiently create charts and dashboards, apart from directly querying the data warehouse. Our team can analyze our users’ rituals, discover anomalies, and put the pieces together to form a bigger picture. We present in-depth analyses to the development, instrumentation, product design, and marketing teams across different divisions for ideas exchange. It helps promote data-driven principles and culture across organizations by making use of insightful charts to depict facts and thought-provoking stories behind our customers.” — Mak Hoi Victor Hau, Data Scientist at IBM

“We use amplitude across our organization, in every product line. It has helped us identify patterns in user behavior, which we were previously blind to, trends that were both positive and negative that needed to be addressed, and problems in our features that blocked user experience. Amplitude is a major ally in not only for their extensive tool, but also for their impeccable customer service which is hands down the most reliable and helpful I have ever experienced.” — Kevin Bailey, Senior Data Analyst at LANDR

“Amplitude is an intuitive and flexible tool with a gentle learning curve, and that’s the main thing! Each member of our team can use it to discover insights about the user’s behavior without database queries skills. It gave us an ability to bootstrap analytics expertise without developing an internal data warehouse and query platform. It is a crucial thing for such a fast-growing startup as we are. It’s so easy to implement and so simple to use!” — Gulnaz Mailunova, Growth Manager at Prisma Labs, Inc.

Amplitude is the hub for data in our organization. We use [Amplitude] at every level to monitor the company and product growth and health. It’s also a truly versatile tool that gets the job done in a lot of situations. [For example], reducing time to investigate leads in exploration analysis through advanced features set, being the go-to solution for data and instrumentation QA, and creating insights and institutional knowledge with reports/spaces management features. Last but not least, Amplitude provides a platform where non-specialists can interact more with data and have a realistic learning curve toward data literacy. Ultimately, it nurtures the understanding of how each part of the company contributes to tangible metrics and amplifies data-driven decisions. — Francois Lieutier BUSINESS AND DATA CONSULTANT LANDR AUDIO INC.

“I work for a leading Health & Wellness app called The Fabulous. In my role, I identify where things are going wrong (or right!) within the app, and then I empirically test solutions designed to alleviate these pain points. At any given point, I can be working on 8-12 projects, and Amplitude is integral in allowing me to perform the precise, in-depth and quick analysis I need. The dashboards and variety of charts provide a great level of insight into how both my experiments and the app in general is performing at any given moment. The powerful analytic tool enables me to constantly improve our key metrics, boosting retention and revenue for the app.” — Chanelle Mather-Shapiro Behavioural Economist & Growth Product Manager at The Fabulous