AMPLITUDE
Datamonsters
2021

What is the Datamonster Award?
Named for Amplitude’s mascot, a friendly monster with an outsize appetite for insights, these customers are dominating their data.
Over the last year, these data hungry Amplitude customers continuously created and shared the most insights weekly. Their prevailing efforts helped build data-informed cultures and bring teams closer to their customers. Let’s celebrate their stories!
Winners By the Numbers
weeks of the past year, these Datamonsters used Amplitude
countries represented across the 2021 winners
teams including product, marketing, data science, analytics, and leadership
returning winners — Andrew Thomas at CloudApp and Liliia Lutsenko at BetterMe
Meet the Datamonsters of the Year
Learn what these customers have accomplished with Amplitude


Robbin Brillantes
Data Analytics Head
Grew individuals accessing data by 10x over a year, shifting the company away from a legacy culture focused on monthly reporting data into a curious, question-asking culture.


Colin Whooten
Director of Product Management
Gained instant access to how patients, clinicians, and operations teams are behaving in a very complex kidney care clinical service.


Olivia Peng
Sr Data Scientist
Saved 2-4 hours per week by generating weekly auto reports for the advertising, operations, and data teams.


Liliia Lutsenko
Product Analyst
Helped product managers grow key products metrics by 14% on average.

Stefan Partin
Senior Data Scientist
Grew quarterly active users in Amplitude by 700% over the last 2 years.


Khairani Ummah
Product Analyst
With a deeper understanding of user behavior, improved report quality that is a key input for business decisions (conversion, time to convert, A/B Experiment).

Polina Orlowicz
Senior Product Analyst
Validated that feature creation aligned with user needs and enabled non-analysts to analyze user behavior.


Shuki Cohen
Head of Data
Shortened time-to-insight from several weeks to a few days and found nuances that led to large marketing budget optimizations.


Ariel Perucca
Data Analyst
Grew data team members by 50% in 2021.


Julia Khokhanovska
Data Analyst
Saved ~40 hours of team work weekly in analytics.


Pekka Haimi
User Research Lead


Steven Guzi
Group Manager Global Platform Engineering & Analytics


Nishant Kandoi
Senior Product Analyst


Nicholas Evans
Senior Product Manager | Buyer Experience


Molly Thornburg
Operations Lead


Mikko Karvonen
Data And Analytics Lead


Mak Hoi Victor Hau
Bi Developer & Data Scientist


Liliia Lutsenko
Product Analyst


Leila Bergamasco
Data Scientist


Kevin Bailey
Data Analyst
What our “Datamonsters of the Year” receive

Winners are recognized by Amplitude and will be featured across Amplitude’s blog, social media channels, and media outreach. Winners will also receive:
- 3 Amplify ’22 complimentary VIP passes
The inside track to our popular user conference - Clout Kit
A “Clout Kit” including social media badges, Zoom backgrounds, and a blog spotlight - Winners celebration package!
Everything you need to celebrate your Datamonster status at home