# Product and Web Analytics Tool Unlock the power of your products with the #1 product analytics tool, Amplitude Analytics, that delivers clearer insights faster. Source: https://amplitude.com/en-us/amplitude-analytics --- ###### Product Analytics # Perfect your product without the guesswork Get fast answers to any growth question without coding. Amplitude unites all your data with behavioral analytics and AI automation—for an easier way to build your best product. [Get started for free](https://app.amplitude.com/signup?siteLocation=hero)[Explore the demo](https://analytics.amplitude.com/login/my-demo?siteLocation=hero) ### Clear insights you can’t miss With instant visualizations, automated reports, and more, Amplitude gives all teams access to accurate, real-time insights while highlighting what’s actionable, so you can make smart decisions with confidence. ### Over 4,500 companies trust Amplitude ###### Setup ### Automate your analytics setup Enable baseline product reporting, dashboards, and charts with just one line of code. - See real-time data about your users as it happens in the product - Surface important insights with next to no customization - Dive into conversion, retention, and feature engagement metrics to take action [Get started](https://app.amplitude.com/signup?siteLocation=explore) ###### Explore ### Insights at your fingertips Discover best-practice templates and charts that flatten the learning curve. - Get started quickly with expert-built templates - Access key product metrics right away - Customize insights and reporting based on your industry [Explore templates](https://amplitude.com/templates?siteLocation=explore) ###### Analyze ### Turn questions into answers Ask questions about your product without having to know your data or taxonomy. - Use AI to analyze your product data - Ask questions and instantly visualize insights - Build and customize charts using natural language [Explore the demo](https://analytics.amplitude.com/login/my-demo?siteLocation=explore) ###### Act ### Drive user action and engagement Encourage users to take key product actions with highly relevant communication based on behavioral insights. - Guide users through product milestones such as onboarding and activation - Prompt users to explore new features or advanced workflows - Get valuable user feedback without disrupting the in-product experience [Learn more](/guides-and-surveys) ###### Measure ### Set metrics and track goals Analyze any mix of metrics, attributes, and cross-platform user behaviors to pinpoint your growth drivers, including marketing campaigns. - Save metrics and standardize across charts, cohorts, and tables - Dig into multi-dimensional segments that impact metrics - Compare metrics across your most relevant user segments ###### Monitor ### Find and fix issues Stay ahead of potential issues with a smart platform that alerts you to regressions in your metrics—no manual effort required. - Spot trends and significant deviations from expected values - Get notified about issues before they impact your business - Investigate the root cause of anomalies behind changes ### Everything to optimize your product ###### Engage your users Deliver tailored in-product communication based on behavioral insights to better personalize experiences and drive user outcomes. ###### Increase conversions Compare funnels by who converts and who doesn’t to see shared traits, remove obstacles, and deliver a seamless experience. ###### Boost retention and loyalty Identify what drives churn, purchasing, and loyalty by correlating user behaviors with growth for greater returns at every stage of the funnel. ###### Power experimentation Run, scale, and analyze targeted experiments for user flows, forms, and more using existing analytics to ship better experiences faster. ###### Enable product-led growth Take action on powerful product insights to meet customers where they are and fuel acquisition, monetization, and retention. ### There’s a lot to love about Amplitude ###### [#1 rated product analytics platform for 22 quarters in a row](https://www.g2.com/products/amplitude-analytics/reviews) [Learn more ](https://www.g2.com/products/amplitude-analytics/reviews) ###### [A Leader and a Customer Favorite in digital analytics solutions](https://amplitude.com/resources/forrester-wave-digital-analytics-solutions) [Learn more ](https://amplitude.com/resources/forrester-wave-digital-analytics-solutions) ###### [4.6 out of 5 stars](https://www.capterra.com/p/158741/Amplitude/) [Learn more ](https://www.capterra.com/p/158741/Amplitude/) “Amplitude provides us a richer and deeper framework beyond what we could get elsewhere. We move faster, ideate quicker and understand our users more deeply.” Eddie Lee VP of Product, NBC ### Give your users what they want with Amplitude Get instant access to the most popular features of Amplitude Analytics with a free Starter account. Or tell us about what you’d like to see in a custom demo. [Get started](https://analytics.amplitude.com/signup?siteLocation=lower-cta)[Get a demo](https://amplitude.com/sales-contact?siteLocation=lower-cta) ### Frequently asked questions Amplitude Analytics provides you with clear insights on how to improve your product and increase conversion, engagement, and [retention](https://amplitude.com/customer-retention). The platform visualizes your customer journey, calls out friction points, and helps you understand behaviors at the deepest level using best-in-class tools. Everything you need to unlock customer growth: [funnel analysis](https://amplitude.com/blog/funnel-analysis), [retention analysis](https://help.amplitude.com/hc/en-us/articles/230543327-The-Retention-Analysis-chart-an-overview), [event segmentation](https://help.amplitude.com/hc/en-us/articles/360033852251-The-Event-Segmentation-chart-an-overview), [data tables](https://help.amplitude.com/hc/en-us/articles/6797483965083-Multi-dimensional-analysis-with-Data-Tables), [user sessions](https://help.amplitude.com/hc/en-us/articles/231275508), and more. Amplitude Analytics is also fully integrated with the rest of the Amplitude platform, allowing seamless workflow between [experimentation](https://amplitude.com/amplitude-experiment), [session replay](https://amplitude.com/session-replay), [guides and surveys](https://amplitude.com/guides-and-surveys), and the [rest of your data stack](https://amplitude.com/activation). Amplitude Analytics offers four [usage-based pricing plans](https://amplitude.com/pricing) to match your goals, starting with our free Starter plan. Plans are based on the features you need and your monthly tracked users (MTUs) or event volume. For businesses looking to scale and larger enterprises, [talk to us](https://amplitude.com/sales-contact) about our Growth and Enterprise plans. Amplitude Analytics is the easiest way to build your best product. Our fully-integrated platform allows every team to gain clear insights right out of the box and collaborate with shared tools—no coding required. Make smarter decisions using forecasts and trends from AI, plus insights proactively surfaced from deep in your data. We offer support plans for every stage of your growth journey. Start for free with on-demand resources in our [Developer Docs](https://www.docs.developers.amplitude.com/), [Help Center](https://help.amplitude.com/hc/en-us), and the [Amplitude Academy](https://academy.amplitude.com/). Or choose from a paid plan with access to dedicated customer success and professional services teams that guide you through every step of onboarding, implementation, and [instrumentation](https://help.amplitude.com/hc/en-us/articles/115000465251-Data-taxonomy-playbook-part-one-Getting-started). Get help setting up your [product metrics](https://info.amplitude.com/product-metrics), dashboards, and data so you succeed from the start.