# Amplitude Pricing Options | Fast, Intelligent Customer Behavior Insights with Affordable Pricing Plans

Find the plan that's right for you to start growing your business and building better products and experiences with Amplitude's digital analytics platform.

Source: https://amplitude.com/en-us/pricing

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# Grow your product with Amplitude’s affordable Starter plan

We offer plans to match your goals. Add features
as you grow, or get all the tools you need at once.

###### Starter

For individuals and explorers getting started

**Free**

[Start for free](https://app.amplitude.com/signup)

What's included:

- 10K MTUs, up to 2M events
- Out-of-the-box analytics and templates
- Session Replay
- Unlimited feature flags
- Web Experimentation
- AI Feedback
- Unlimited sources and destinations
- Access to community and academy

###### Plus

For small teams finding product-market fit

Starting at

**$49**/mo

\[x]

Pay annually

[Estimate bill](#estimatePricing)

[Get started](https://app.amplitude.com/signup?next=%2Fcheckout)

- Up to 300K MTUs or 25M events
- Unlimited product analytics
- Behavioral cohorts
- Feature tagging
- Segmentation for Web Experimentation
- Custom audiences and syncs
- Online customer support

###### Growth

For businesses looking to scale

**Custom**

[Contact sales](/sales-contact)

- Custom MTU or Event volume
- Advanced behavioral analysis
- Causal insights and monitoring
- Feature Experimentation
- Code editor for Web Experimentation
- Real-time streaming and syncs
- Predictive audiences
- Customer support

###### Enterprise

For larger enterprises with complex requirements

- Cross-product analysis
- Advanced data and permission controls
- Mutual exclusion groups to scale A/B tests
- Multi-armed bandit experiments
- Assigned account manager

[Compare plans](#comparePlans)

##### The digital analytics platform trusted by leading brands

#### Early-stage startup looking to grow?

Startups with under $10M in funding and fewer than 20 employees receive one free year on our Growth plan.

[Apply now](https://amplitude.com/startups)

#### Estimate your monthly bill on the Plus plan

Interested in how much you would pay each month on the Plus plan? Use the slider to estimate your monthly bill.

[Get started](https://app.amplitude.com/signup)

Plus Plan Pricing CalculatorSelect your monthly tracked users below.

1

kMTUs

$

0.049

per MTU

582

Annual price

1k

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150k

175k

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300k+

#### Included in every plan

##### Unlimited feature flags

Deploy, monitor, and release new experiences to the right users with intuitive feature flag management.

##### Session Replay

Combine visual replays with best-in-class analytics to make better decisions that drive growth.

##### Web Experimentation

Improve conversion with self-service A/B testing. Get started with just one line of code.

##### Activation

Use behavioral data to deliver more personalized experiences that drive the right outcomes.

### Starter

### Plus

### Growth

### Enterprise

#### Compare our plans in detail

Free

Starting at $49/mo

Custom

Understand the full user journey for product, marketing, or any team.

[Learn more →](/amplitude-analytics)

Starter templates

Collaboration and integrations

Dashboard subscriptions

Product & Web analytics

AI-powered analysis

Campaign reporting

2 channel views

Forecasting and alerts

Limited

Custom events and formulas

Behavioral cohorts

20 per organization

Conversion drivers

Saved metrics

Cart analysis

Computations

Cross-product analysis

Predictions

Analysis content management

User Profile API

Group behavior analysis

Available

AI Visibility

500 prompts

1000 prompts

2500 prompts

5000 prompts

[Learn more →](/session-replay)

Monthly sessions

10,000

20,000 / Add-on for more

50,000 / Add-on for more

Session Replay for web and mobile

Data masking

Search and collaboration

Heatmaps

Replay retention

1 month

1 month / Add-on for more

Targeted Replay Capture

Add-on

AI-based summaries

[Learn more →](/ai-feedback)

Monthly feedback records

2,000

2,000 / Add-on for more

Integration types

One-time daily analysis

Ongoing analysis

Public & Uploads

Public & Uploads (Private as add-on)

Create cohort from insights

[Learn more →](/amplitude-experiment)

Feature flags

Unlimited

Active experiments

2 / Add-on for more

A/B/n testing

Feature adoption dashboards

Target by cohort, behavior, or user property

Experiment results

Flag-level access controls

Mutual exclusions groups

Holdout groups

Multi-armed Bandits

Flag dependencies

[Learn more →](/web-experimentation)

Visual experiment editor

Version history

Page & Browser-level targeting

Custom code editor

Experiment & Project-level permissions

Approved workflows

Stratified sampling

[Learn more →](/guides-and-surveys)

Guides & Surveys

1 / Add-on for more

Time and event-based triggers

Cohort targeting

Smart triggers

Templates

Standard

Standard / Add-on for Custom

Branding

Amplitude

Amplitude / Add-on for Whitelabeled

Whitelabeled

Localization

Prioritization

[Learn more →](https://amplitude.com/ai-assistant?siteLocation=nav)

Resource Center

Sources

2

Documents

250/source

500/source

Recommendation Sets

Auto-syncing

Autopilot

Assistant AI Chat

Chat workflows

Advanced themes

[Learn more →](/activation)

Built-in user identity resolution

Unlimited sources and destinations

Developer SDKs and APIs

Real-time event streaming

Limited / Add-on for more

Webhooks

One-time Audience syncs

Scheduled syncs

Behavioral Cohorts API

[Learn more →](/data-governance)

Autocapture

AI Data Assistant

Retroactive data transformation

Observability for data monitoring

Data Mutability

Derived property

Protected schemas and workflows

Data Access Controls

Automated tasks

Access to taxonomy API

Team members

MTUs / EV

Up to 10K

Up to 300K / 25M EV

Saved charts

10 per org

Spaces for collaboration

3

Data access

1 year

2 years

SSO and project-level permissions

Advanced permissions and SCIM

EU data center option

Access community and education

Customer support

Online support

Customer success

Assigned account manager

Response SLA

2 business days

1 business day

Professional services

Feature list showcases the new platform suite as of April 2026, which includes Analytics, Guides and Surveys, Feature Experiment, Web Experiment, Activation, AI Feedback, AI Assistant, and Session Replay. Access to individual products, whether for existing or new customers, is contingent upon purchasing either the new platform suite or individual add-ons outlined in the customer’s Order Form.

##### Frequently Asked Questions

An MTU (monthly tracked user) is a unique user with one or more events in an organization within a calendar month. It can be either an anonymous user (which Amplitude will track via device ID) or an identified user (tracked by user ID).

MTU count is similar to the monthly active users (MAU) count on your website or applications, provided it accounts for anonymous visitors identically. For more information on how to estimate and track MTUs, please refer to our MTU Help Center article [here](https://help.amplitude.com/hc/en-us/articles/12217810210331).

Yes! The Amplitude Startup Scholarship provides one year of our paid Growth plan features for free. [Learn more and apply here](https://amplitude.com/startups).

[Other questions? Let's talk.](https://amplitude.com/sales-contact)