# Amplitude Documentation

Official documentation for Amplitude analytics, SDKs, and APIs

Source: https://amplitude.com/docs

---

<!--$-->

<!--/$-->

For AI agents: a documentation index is available at<!-- --> [/docs/llms.txt](/docs/llms.txt). Append .md to any page URL for markdown, or send Accept: text/markdown.

# Send your first event in under five minutes.

Amplitude's docs cover everything from your first `track()` call to cohort-targeted experiments at scale. Pick a stack, copy the snippet, and go.

[Get Started](/docs/en/get-started/amplitude-quickstart)

Run in your terminal — detects your framework automatically.

```
npx @amplitude/wizard

The wizard detects your framework, installs the right SDK, adds your API key, and fires a test event.<!-- --> [Learn more in the guide.](/docs/en/get-started/setup-wizard-cli)

Products

## Explore by product area

[Amplitude AI](/docs/en/amplitude-ai)

### [AI-powered insights and predictions](/docs/en/amplitude-ai)

Ask questions in plain language — Amplitude AI surfaces answers across all your data.

---

[Global Agent Overview](/docs/en/amplitude-ai/global-agent-overview)[AI Visibility](/docs/en/amplitude-ai/ai-visibility)[Amplitude MCP Server](/docs/en/amplitude-ai/amplitude-mcp)[AI Context](/docs/en/amplitude-ai/ai-context)

[Data](/docs/en/data)

### [Govern your event taxonomy](/docs/en/data)

Define events once, validate on ingest. A single source of truth your team can trust.

[Get started with Data](/docs/en/data/amplitude-data-get-started)[Create a tracking plan](/docs/en/data/create-tracking-plan)[Enable Autocapture](/docs/en/data/autocapture)[Validate events](/docs/en/data/validate-events)

[Analytics](/docs/en/analytics)

### [Understand product behavior](/docs/en/analytics)

Charts, dashboards, and insights. Build funnels, segment users, answer "why".

[Build an event segmentation chart](/docs/en/analytics/charts/event-segmentation/event-segmentation-build)[Build a funnel chart](/docs/en/analytics/charts/funnel-analysis/funnel-analysis-build)[Create user cohorts](/docs/en/analytics/create-cohorts)[Create a dashboard](/docs/en/analytics/dashboard-create)

[Session Replay](/docs/en/session-replay)

### [Watch real user sessions](/docs/en/session-replay)

See exactly what users experience. Replay sessions with full event and network context.

[Get started](/docs/en/session-replay)[Targeted capture](/docs/en/session-replay/targeted-replay-capture)[Manage privacy settings](/docs/en/session-replay/manage-privacy-settings-for-session-replay)[Configure settings](/docs/en/session-replay/session-replay-settings)

[Zoning Insights](/docs/en/zoning-insights)

### [Analyze engagement within page regions](/docs/en/zoning-insights)

Define zones on any page and measure click rates, exposure, scroll reach, and rage clicks per region.

[Get started](/docs/en/zoning-insights)[Create an overlay](/docs/en/zoning-insights#create-an-overlay)[Zoning Insights metrics](/docs/en/zoning-insights#zoning-insights-metrics)[Instrumentation](/docs/en/zoning-insights/instrumentation)

[Heatmaps](/docs/en/heatmaps)

### [Visualize where users click and scroll](/docs/en/heatmaps)

Aggregate click, scroll, and selector data across sessions into visual maps of user engagement.

[Get started](/docs/en/heatmaps)[Click map](/docs/en/heatmaps#click-map)[Selector map](/docs/en/heatmaps#selector-map)[Scroll map](/docs/en/heatmaps#scroll-map)

[Web Experiment](/docs/en/web-experiment)

### [Test and optimize web experiences](/docs/en/web-experiment)

Run visual A/B tests on any page — no engineering required to get started.

[Set up Web Experiment](/docs/en/web-experiment/set-up-a-web-experiment)[Out-of-the-box widgets](/docs/en/web-experiment/out-of-the-box-widgets)[Targeting](/docs/en/web-experiment/targeting)[Actions](/docs/en/web-experiment/actions)

[Feature Experiment](/docs/en/feature-experiment)

### [Run feature flags + A/B tests](/docs/en/feature-experiment)

Ship with confidence. Test variants, target segments, measure causal lift.

[Quick start](/docs/en/feature-experiment/experiment-quick-start)[Create a feature flag](/docs/en/feature-experiment/workflow/feature-flag-rollouts)[Target by cohort](/docs/en/feature-experiment/cohort-targeting)[Analyze experiment results](/docs/en/analytics/charts/experiment-results/experiment-results-dig-deeper)

[AI Assistant](/docs/en/assistant)

### [In-product AI support that takes action](/docs/en/assistant)

Embed an agent grounded in your help content and user behavior. Answer questions, guide flows, and complete tasks for users in the moments that matter.

[Get started](/docs/en/assistant)[Use the AI Assistant](/docs/en/assistant/use-assistant)[Configure AI Assistant](/docs/en/assistant/configure-assistant)[Resource center](/docs/en/assistant/resource-center/resource-center-overview)

[Guides and Surveys](/docs/en/guides-and-surveys)

### [Engage users in-product](/docs/en/guides-and-surveys)

Deliver targeted guides, onboarding flows, and surveys at exactly the right moment.

[Overview](/docs/en/guides-and-surveys/overview)[Get started](/docs/en/guides-and-surveys/get-started)[Build a survey](/docs/en/guides-and-surveys/build-a-survey)[Guide templates](/docs/en/guides-and-surveys/guide-templates)

Find your path

## Pick a guide tailored to your role

Every team works with Amplitude differently. These role-based quickstarts skip the noise and walk you through the workflows that matter for your day-to-day.

[For developers](/docs/en/get-started/quickstart-for-engineers)

### [Instrument, ship, and debug](/docs/en/get-started/quickstart-for-engineers)

[SDK setup, event tracking, identity, and clean shutdown — built for engineers who want copy-paste-ready snippets.](/docs/en/get-started/quickstart-for-engineers)

[- Install an SDK in five minutes- Validate events end-to-end- Wire up identity and groups](/docs/en/get-started/quickstart-for-engineers)

[Start your path](/docs/en/get-started/quickstart-for-engineers)[For PMs and analysts](/docs/en/get-started/quickstart-for-product-teams)

### [Answer product questions, fast](/docs/en/get-started/quickstart-for-product-teams)

[Build funnels, retention, and segmentation charts. Save dashboards and share insight without writing SQL.](/docs/en/get-started/quickstart-for-product-teams)

[- Build your first chart- Create user cohorts- Share a dashboard](/docs/en/get-started/quickstart-for-product-teams)

[Start your path](/docs/en/get-started/quickstart-for-product-teams)[For marketers](/docs/en/get-started/quickstart-for-growth-teams)

### [Drive campaigns from real behavior](/docs/en/get-started/quickstart-for-growth-teams)

[Activate cohorts in your marketing stack, measure attribution, and run growth experiments with confidence.](/docs/en/get-started/quickstart-for-growth-teams)

[- Sync cohorts to ad platforms- Measure marketing impact- Run growth experiments](/docs/en/get-started/quickstart-for-growth-teams)

[Start your path](/docs/en/get-started/quickstart-for-growth-teams)[For data teams](/docs/en/get-started/quickstart-for-data-teams)

### [Govern, validate, and export](/docs/en/get-started/quickstart-for-data-teams)

[Define a single tracking plan, enforce schema on ingest, and pipe clean event streams into your warehouse.](/docs/en/get-started/quickstart-for-data-teams)

[- Build a tracking plan- Validate events on ingest- Export to your warehouse](/docs/en/get-started/quickstart-for-data-teams)

[Start your path](/docs/en/get-started/quickstart-for-data-teams)

Quick guides

## Learn one skill at a time

Short, watchable walkthroughs that take you from a blank screen to a working cohort, funnel, or experiment. Watch the video, follow the steps, and finish with something real in your own project.

[All quick guides](/docs/en/quick-guides)

- [Build your first cohortCohortsGroup users by what they did or who they are, then reuse that list anywhere in Amplitude.1:445 minutes](/docs/en/quick-guides/build-your-first-cohort)
- [Build your first funnelFunnelsFind where users drop off by building a funnel with Global Agent.3:085 minutes](/docs/en/quick-guides/build-your-first-funnel)
- [Run your first experimentExperimentsProve which product change drives results with a controlled A/B test in Amplitude Experiment.1:4410 minutes](/docs/en/quick-guides/run-your-first-experiment)

SDK reference

## Client + server libraries

[All SDKs](/docs/en/sdks)

Analytics

[Browser](/docs/en/sdks/analytics/browser/browser-unified-sdk)[iOS](/docs/en/sdks/analytics/ios/ios-swift-sdk)[Android](/docs/en/sdks/analytics/android/android-kotlin-sdk)[React Native](/docs/en/sdks/analytics/react-native/react-native-sdk)[More](/docs/en/sdks#analytics-sdks)

<!-- -->

[ ›](/docs/en/sdks#analytics-sdks)

Experiment

[Browser](/docs/en/sdks/experiment-sdks/experiment-javascript)[iOS](/docs/en/sdks/experiment-sdks/experiment-ios)[Android](/docs/en/sdks/experiment-sdks/experiment-android)[React Native](/docs/en/sdks/experiment-sdks/experiment-react-native)[More](/docs/en/sdks#experiment-sdks)

[ ›](/docs/en/sdks#experiment-sdks)

Guides & Surveys

[Web](/docs/en/sdks/guides-and-surveys/sdk)[iOS](/docs/en/sdks/guides-and-surveys/guides-and-surveys-ios-sdk)[Android](/docs/en/sdks/guides-and-surveys/guides-and-surveys-android-sdk)[React Native](/docs/en/sdks/guides-and-surveys/guides-and-surveys-rn-sdk)[More](/docs/en/sdks#guides-surveys-sdks)

[ ›](/docs/en/sdks#guides-surveys-sdks)

Session Replay

[Web](/docs/en/sdks/session-replay/session-replay-standalone-sdk)[iOS](/docs/en/sdks/session-replay/session-replay-ios-standalone-sdk)[Android](/docs/en/sdks/session-replay/session-replay-android-standalone)[React Native](/docs/en/sdks/session-replay/session-replay-react-native-standalone-sdk)[More](/docs/en/sdks#session-replay-sdks)

[ ›](/docs/en/sdks#session-replay-sdks)