Answer product questions with charts, cohorts, and dashboards, no SQL required. Amplitude Analytics unites behavioral data and AI automation so your team can investigate what users do, who they are, and what to build next.

{% outcomes heading="Explore Analytics" %}
{% outcome icon="LineChart" title="Answer product questions" href="/docs/analytics/charts/find-the-right-chart" %}
Pick from 17 chart types to investigate funnels, retention, journeys, and more.
{% /outcome %}
{% outcome icon="Users" title="Reuse the segments that matter" href="/docs/analytics/behavioral-cohorts" %}
Save a group of users once, then apply it across charts, experiments, and integrations.
{% /outcome %}
{% outcome icon="ClipboardList" title="Keep your team aligned" href="/docs/analytics/dashboard-create" %}
Bring related charts into one dashboard the team can review at a glance.
{% /outcome %}
{% outcome icon="Workflow" title="Collaborate on findings" href="/docs/analytics/workspace" %}
Group charts, cohorts, and notebooks in shared spaces so the right people can act on them.
{% /outcome %}
{% outcome icon="Zap" title="Catch unexpected shifts early" href="/docs/analytics/anomaly-forecast" %}
Surface anomalies automatically and trace each one back to the change that caused it.
{% /outcome %}
{% outcome icon="Target" title="Report on accounts, not just users" href="/docs/analytics/account-level-reporting" %}
Roll usage and revenue up to the company, team, or workspace for B2B analysis.
{% /outcome %}
{% /outcomes %}

## Chart types

Every analytical question maps to a chart type. Start with [Find the right chart](/docs/analytics/charts/find-the-right-chart) if you're not sure where to begin, or jump straight to one of the most-used chart types below.

{% outcomes heading="Pick a chart type" %}
{% outcome icon="LineChart" title="Track behavior over time" href="/docs/analytics/charts/event-segmentation/event-segmentation-build" %}
Use Event Segmentation to see how often users trigger an action and break results down by any property.
{% /outcome %}
{% outcome icon="Target" title="Find where users drop off" href="/docs/analytics/charts/funnel-analysis/funnel-analysis-build" %}
Use Funnel Analysis to measure conversion across a sequence of steps and pinpoint the leak.
{% /outcome %}
{% outcome icon="Users" title="Measure who comes back" href="/docs/analytics/charts/retention-analysis/retention-analysis-build" %}
Use Retention Analysis to see how well your product keeps users coming back over days, weeks, or months.
{% /outcome %}
{% outcome icon="Workflow" title="See the paths users take" href="/docs/analytics/charts/journeys/journeys-understand-paths" %}
Use Journeys to map what users do before and after a key event in your product.
{% /outcome %}
{% outcome icon="Eye" title="Spot your power features" href="/docs/analytics/charts/engagement-matrix/engagement-matrix-discover" %}
Use the Engagement Matrix to compare adoption and frequency side by side and find what hooks users.
{% /outcome %}
{% outcome icon="FlaskConical" title="Decide which variant won" href="/docs/analytics/charts/experiment-results/experiment-results-dig-deeper" %}
Use Experiment Results to evaluate A/B tests with statistical rigor and shared metric definitions.
{% /outcome %}
{% /outcomes %}

Go to [all chart types](/docs/analytics/charts/find-the-right-chart) to browse the full catalog.

## Cohorts

A cohort is a saved group of users who share a behavior or property. Build one once, then reuse it across charts and dashboards to track how a segment performs over time.

- [Create a cohort](/docs/analytics/create-cohorts) from a chart, a user list, or a property definition.
- [Compare cohorts](/docs/analytics/compare-cohorts) to measure how two or more segments differ on any metric.
- [Track cohort changes](/docs/analytics/track-cohort-changes) to watch segments grow or shrink over time.

## Dashboards

Dashboards bring multiple charts into one view. Use them to monitor product health, share recurring reports, or run a weekly team review.

- [Create a dashboard](/docs/analytics/dashboard-create) and add charts from anywhere in your workspace.
- [Set dashboard preferences](/docs/analytics/dashboard-preferences) for filters, time ranges, and comparisons.
- [Subscribe to a dashboard](/docs/analytics/dashboard-subscribe) to get scheduled snapshots in email or Slack.

## Share and collaborate

Analytics is more useful when your whole team can act on it. Organize work in spaces, capture findings in notebooks, and push charts into the tools your team already uses.

- [Collaborate with spaces](/docs/analytics/collaborate-with-spaces) to group related charts, cohorts, and dashboards.
- [Document findings in notebooks](/docs/analytics/notebooks) that blend charts, text, and images.
- [Integrate with Slack](/docs/analytics/integrate-slack), [Microsoft Teams](/docs/analytics/integrate-microsoft-teams), or [Miro](/docs/analytics/integrate-miro) to share charts where conversations happen.
- [Share externally](/docs/analytics/share-external) with clients or stakeholders who don't have an Amplitude seat.

## Start with common questions

Use these workflows when you need a reliable starting point for product analysis.

- [Analyze feature adoption](/docs/get-started/analyze-feature-adoption) to understand which features users discover and return to.
- [Understand conversion rate](/docs/get-started/understand-conversion-rate) to measure movement through a key workflow.
- [Analyze acquisition channels](/docs/get-started/analyze-acquisition-channels) to compare which sources bring valuable users.
- [Review user activity](/docs/get-started/understand-user-activity) to investigate behavior for a single user or account.

## Keep analysis reusable

Turn one-off analysis into shared assets that teams can use repeatedly.

- Save important charts to dashboards so teams monitor the same metrics.
- Use cohorts to make segments consistent across charts, experiments, and activation workflows.
- Add context in notebooks so stakeholders understand the question, method, and outcome.
- Organize related work in spaces to keep charts, cohorts, dashboards, and notebooks together.

{% academy-link
   title="Getting Started with Amplitude Analytics"
   url="https://academy.amplitude.com/path/getting-started-with-amplitude-analytics-learning-path"
   description="Learn the most fundamental features of Amplitude Analytics, including cohorts."
/%}