[Pushwoosh](https://Pushwoosh.com/) is a user engagement and retention platform that sends personalized marketing communications across 12+ channels, including email, push notification, and WhatsApp. This integration syncs cohorts from Amplitude to Pushwoosh. Track user behavior in Amplitude, then send relevant email campaigns in Pushwoosh.

## Use cases

- **Personalized push notifications:** Send cohorts from Amplitude to Pushwoosh to create personalized push notification campaigns based on user behaviors or characteristics. For example, target users who recently made a purchase with a personalized thank-you message or exclusive offer.
- **User retention campaigns:** Identify cohorts of users at risk of churning based on their behavior patterns in Amplitude. Use Pushwoosh to send targeted re-engagement campaigns with incentives or reminders.
- **A/B testing of push messages:** Use cohorts to split your audience and perform A/B tests on push notification messages to understand what resonates with specific segments. Optimize the content and timing of your push notifications for maximum impact.

## Considerations

- This integration is only available for customers with paid Amplitude plans.
- Enable this integration in each Amplitude project that needs it.
- You must have a paid Pushwoosh plan to enable this integration.
- Pushwoosh only accepts email addresses as the identifier. The User_ID or user property you select in Amplitude must contain an email address.

## Set up the integration

### Pushwoosh setup

1. In Pushwoosh, go to *Settings > Integrations*.
2. Click "Add integration", then find and add Amplitude.
3. Copy the API Key and AppCode to your clipboard.

### Amplitude setup

1. In Amplitude Data, click **Catalog** and select the **Destinations** tab.
2. In the Cohort section, click **Pushwoosh**.
3. Click **Add another destination**.
4. Enter **Name** and paste in the **API** key you copied from **Pushwoosh**.
5. Map the Amplitude User ID field to the Pushwoosh User ID field.
6. Save your work.

## Send a cohort

To sync your first cohort, follow these steps:

1. In Amplitude, open the cohort you want to sync, then click **Sync**.
2. Select **Pushwoosh**, then click **Next**.
3. Choose the account you want to sync to.
4. Choose the sync cadence.
5. Save your work.