---
title: TikTok Ads (Event streaming)
description: 
product: data
token_estimate: 858
---
# TikTok Ads (Event streaming)

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[TikTok](https://www.tiktok.com/) is a destination for short-form mobile videos. The TikTok Ads event streaming integration streams event data from Amplitude to TikTok Ads using the TikTok Events API. Sync user actions such as sign-ups, purchases, and engagement events directly into TikTok Ads in real time.

## Use cases

- Improve ad targeting with richer audience insights.
- Enhance conversion tracking accuracy.
- Optimize campaign performance through segmentation and retargeting.

## Considerations

- TikTok Ads requires SHA256 encryption for identifiers (External ID, Email, Phone Number). If your Amplitude property isn't pre-encrypted, Amplitude applies SHA256 when it sends the property to TikTok Ads.
- This connector uses the TikTok Ads event tracking API: `https://business-api.tiktok.com/open_api/v1.3/event/track/`. Refer to the [TikTok Events API](https://business-api.tiktok.com/portal/docs?id=1771101303285761) documentation.
- Type requirements:

  - Phone Number must use the E.164 format (for example, `+14155552671`).
  - Currency values must use ISO 4217 currency codes (for example, `USD`, `EUR`, `JPY`).
  - Price and value must use number format (for example, `19.99`).
  - Quantity must be an integer (for example, `2`).

## Set up the integration

### Amplitude setup

1. In Amplitude Data, click **Catalog** and select the **Destinations** tab.
2. In the Events section, click **TikTok Ads** to configure a new event streaming sync.
3. Fill in the required fields in the setup form:

   - Pixel ID: Find this in TikTok Ads Manager under _Management > Events_.
   - Access Token: Get this from your TikTok developer account. The token must have permissions for the TikTok Events API.
   - Test Event Code (optional): Used to test and validate events before sending live traffic. Find your Test Event Code in TikTok Events Manager under the "Test Event" tab.
   - Content Type: Use "Product" when the event relates to a specific item or SKU. Use "Product Group" when the event involves a broader category or collection of products (for example, a product listing page or variant group).
4. Under Mappings, define how Amplitude user properties should map to TikTok Ads identifiers. Supported TikTok Ads properties include: External ID, Email, Phone Number, TikTok Click ID, Cookie ID, IP Address, User Agent
5. Under Select & filter events, choose the Amplitude events you want to stream and map them to TikTok Ads event names. You can select from TikTok Ads' predefined event names:

   - AddPaymentInfo
   - AddToCart
   - AddToWishlist
   - ClickButton
   - CompletePayment
   - CompleteRegistration
   - Contact
   - Download
   - InitiateCheckout
   - PlaceAnOrder
   - Search
   - SubmitForm
   - Subscribe
   - ViewContent
   - CustomizeProduct
   - FindLocation
   - Schedule
   - Alternatively, use a custom event name from the dropdown if you already use custom event name on TikTok Ads.
6. Map event-level properties from Amplitude to TikTok Ads fields to enrich your event payloads. Supported TikTok Ads properties include:

   - Price
   - Quantity
   - Content ID
   - Content Category
   - Content Name
   - Brand
   - Currency
   - Value
   - Query
   - Description
   - URL
   - Referrer