[unitQ](https://www.unitq.com/) gives companies AI-powered, actionable insights from user feedback to help craft high-quality products, services, and experiences. unitQ centralizes feedback from all sources and groups it into granular categories so organizations can discover what matters most to users.

## Use cases

- **Pinpoint key drivers behind attrition:** Identify common pain points among users who stopped engaging with your product by combining product analytics data with user feedback.
- **Get insights by user type:** Understand the different types of users you serve. Discover what matters most to each kind of user, including common issues, trends, and feature requests.
- **Optimize product onboarding:** Identify and address top pain points new users experience and reasons why specific features have low engagement.
- **Supercharge A/B testing:** Analyze the behavior, feedback, and engagement metrics of users in A/B tests to understand the outcomes and implications of variations.

## Considerations

- This integration is only available for customers who have paid plans with Amplitude.
- Enable this integration in each Amplitude project you want to use it in.
- You must have a paid unitQ plan to enable this integration.

## Set up the integration

For more information on setting up this integration, refer to [unitQ](https://monitor.unitq.com/zendesk/sso?brand_id=360001108694&locale_id=1&return_to=https%3A%2F%2Fhelp.unitq.com%2Fhc%2Fen-us%2Farticles%2F6221145156243-Integrating-Apps-with-unitQ&timestamp=1692350456)'s documentation.

### unitQ setup

1. In unitQ, go to **Integrations**.
2. Find or search for Amplitude, then click the **Available** button.
3. Click **Get Token**, then copy it to your clipboard.

### Amplitude setup

1. In Amplitude Data, click **Catalog** and select the **Destinations** tab.
2. In the Cohort section, click **unitQ**.
3. Click **Add another destination**.
4. Enter **Name** and paste in the **API** key you copied from **unitQ**.
5. Map the Amplitude User ID field to the unitQ User ID field.
6. Save when finished.

## Send a cohort

To sync your first cohort, follow these steps:

1. In Amplitude, open the cohort you want to sync, then click **Sync**.
2. Select **unitQ**, then click **Next**.
3. Choose the account you want to sync to.
4. Choose the sync cadence.
5. When finished, save your work.