This integration combines Amplitude's analytics with Branch's attribution tools into one unified system. Use it to share user data in real time and help team members measure the value of your marketing channels and features.

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This Branch integration uses the [Amplitude Attribution API](/docs/apis/analytics/attribution) to send data to Amplitude. Make sure you understand how the Attribution API works before setting up this integration.
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## About Branch

[Branch](https://branch.io/) is a mobile deep linking platform that helps you drive app growth and user engagement across all channels. Send unique deep linking data from Branch to Amplitude to unlock new and actionable growth insights.

## Set up the integration

You can find detailed instructions on implementing this integration in the [Branch documentation](https://help.branch.io/using-branch/docs/data-integration-implementation-guide#5-pass-idmetadata-to-branch-partner-specific).
