Test, analyze, and ship product changes with confidence. Amplitude Experiment unites feature flags and experimentation so you can release features safely and measure their impact across web, mobile, and backend.

{% outcomes heading="Explore Experiment" %}
{% outcome icon="ShieldCheck" title="Roll out features without the risk" href="/docs/feature-experiment/workflow/feature-flag-rollouts" %}
Release behind a flag, ramp to the audience you choose, and turn it off the moment something looks wrong.
{% /outcome %}
{% outcome icon="FlaskConical" title="Prove which change wins" href="/docs/feature-experiment/experiment-quick-start" %}
Run A/B, multivariate, and bandit tests so the data, not the loudest opinion, makes the call.
{% /outcome %}
{% outcome icon="Eye" title="Test the website without an engineer" href="/docs/feature-experiment/feature-vs-web-experimentation" %}
Edit pages with a visual editor and ship the winning variant without a code deploy.
{% /outcome %}
{% outcome icon="Code" title="Run experiments anywhere users are" href="/docs/sdks/experiment-sdks" %}
Use Experiment SDKs to flag and test features across web, mobile, and backend.
{% /outcome %}
{% outcome icon="Plug" title="Automate your release workflow" href="/docs/apis/experiment/experiment-management-api" %}
Manage flags, experiments, and deployments from CI, scripts, or your own tools with the Experiment APIs.
{% /outcome %}
{% outcome icon="Zap" title="See Experiment in action" href="https://app.amplitude.com/experiment/demo/470648/config/69916/activity" %}
Click through a hands-on demo before you instrument your own product.
{% /outcome %}
{% /outcomes %}

## Ship with feature flags

Use flags to control release scope, target audiences, and rollback paths before you measure impact.

- [Create a feature flag or experiment](/docs/feature-experiment/workflow/create) to define the change you want to ship.
- [Configure variants](/docs/feature-experiment/workflow/configure) to set treatment values, payloads, and rollout behavior.
- [Define the audience](/docs/feature-experiment/workflow/define-audience) to target users by properties, cohorts, or segments.
- [Manage rollouts](/docs/feature-experiment/workflow/feature-flag-rollouts) to release gradually and reduce launch risk.

## Run trustworthy experiments

Build each experiment around clear goals, clean exposure tracking, and a decision workflow.

- [Define experiment goals](/docs/feature-experiment/workflow/define-goals) to choose primary and secondary metrics.
- [Track exposure](/docs/feature-experiment/track-exposure) so analysis uses the users who encountered the variant.
- [Estimate experiment duration](/docs/feature-experiment/workflow/experiment-estimate-duration) to set expectations before launch.
- [Make a decision](/docs/feature-experiment/workflow/make-decision-experiment) to ship, iterate, or stop the experiment.

{% academy-link
   title="Getting Started with Amplitude Experiment"
   url="https://academy.amplitude.com/path/getting-started-with-amplitude-experiment-learning-path"
   description="Earn a badge when you learn the Amplitude Experiment workflow and understand how get set up for experiments that produce trustworthy results."
/%}