After you set up your organization and users have joined it, you can start adding **projects**. Each analysis you create belongs to a specific project. In Amplitude, a project is a way to subdivide your Amplitude organization into distinct territories. For example, you might want to create individual projects for different products, or for different areas or sections of your app. Projects are a useful way to keep related analyses grouped together.

Each project in Amplitude has its own separate API key for sending data. For example, if you have one iOS project and one Android project within your organization, each app sends data to its respective API key.

## Create a new project

To create a new project, follow these steps:

1. Navigate to _Settings > Organization settings > Projects_.
2. Click **Create Project**.
3. In the _Create New Project_ modal, type the project's name and a description. Then click **Next**.
4. Select the users you want to have access to the project, and specify their roles from the drop-down menus next to their names. Users must belong to the organization before you can add them to a project.
5. Click **Submit**.

{% callout type="note" %}
Always create a test project or a dev environment for each production project to test your instrumentation. After Amplitude records data to a project, you can't modify or delete it.
{% /callout %}

Now that you have a project to work with, learn about [data in Amplitude](/docs/get-started/select-events).