# Guides and Surveys

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Build in-product guides and surveys to drive feature adoption and gather feedback in context. Amplitude Guides and Surveys helps users learn your product and shares signals back to the teams who shape it.

**Outcome:** [Help users get to value faster](https://amplitude.com/docs/guides-and-surveys/guides)

Add tooltips, modals, and walkthroughs so users discover features and finish onboarding without a support ticket.

**Outcome:** [Ask users while it's fresh](https://amplitude.com/docs/guides-and-surveys/survey-overview)

Capture sentiment, intent, and unmet needs in the moment, not in a post-hoc email survey.

**Outcome:** [Make every message feel native](https://amplitude.com/docs/guides-and-surveys/themes)

Style guides and surveys with reusable themes so they look like your product, not a third-party widget.

**Outcome:** [Reach the user who needs it](https://amplitude.com/docs/guides-and-surveys/setup-and-target)

Trigger on behavior, properties, and cohorts so each user sees the message that fits where they are.

**Outcome:** [Speak every user's language](https://amplitude.com/docs/guides-and-surveys/localization)

Localize guides and surveys from one source so international users get the same experience.

**Outcome:** [Prove guides moved the needle](https://amplitude.com/docs/guides-and-surveys/analyze-a-survey)

Tie guide and survey interactions back to product metrics so you know which messages actually changed behavior.

## Design in-product experiences

Create guides and surveys that match your product, ask timely questions, and help users complete important workflows.

- [Create guides](https://amplitude.com/docs/guides-and-surveys/guides) to introduce features, announce changes, and support onboarding.
- [Build surveys](https://amplitude.com/docs/guides-and-surveys/build-a-survey) to collect feedback while users work in your product.
- [Use templates](https://amplitude.com/docs/guides-and-surveys/templates) to start from common guide and survey patterns.
- [Customize themes](https://amplitude.com/docs/guides-and-surveys/themes) so each experience matches your brand.

## Target and measure experiences

Use behavioral data to decide who receives an experience, then measure how users respond.

- [Set up targeting](https://amplitude.com/docs/guides-and-surveys/setup-and-target) to trigger guides and surveys for specific users.
- [Personalize content with variables](https://amplitude.com/docs/guides-and-surveys/personalize-with-variables) to tailor messages with user and account properties.
- [Localize guides and surveys](https://amplitude.com/docs/guides-and-surveys/localization) to support users across languages.
- [Analyze survey results](https://amplitude.com/docs/guides-and-surveys/analyze-a-survey) to connect responses to product behavior.

### [Engage Your Users with Guides and Surveys](https://academy.amplitude.com/engage-your-users-with-guides-and-surveys)

Learn to deliver targeted, in-product messages that drive adoption, engagement, and retention with Amplitude's Guides and Surveys.