Guides are in-product messages that prompt users to complete tasks, explore features, or learn about your product. Guides use behavioral triggers, strike detection, and rate-limiting to avoid disrupting users.

Guides support [conditional logic](/docs/guides-and-surveys/conditional-logic) on buttons, so you can create personalized experiences that adapt based on user properties.

## Guide templates

When you create a guide, start with a blank guide or select a template:

| Template                                       | Use case                                                  |
| ---------------------------------------------- | --------------------------------------------------------- |
| Tour                                           | Guide users through your product.                         |
| Announcement                                   | Share product changes, company updates, or new features.  |
| Checklists {% platform-tag platform="web" /%}  | Show step-by-step instructions for completing tasks.      |
| Carousel {% platform-tag platform="mobile" /%} | Highlight key features in a swipeable onboarding flow.    |
| Banners                                        | Display important messages or alerts.                     |
| Tooltips                                       | Provide tips or context for a specific element on screen. |
| Card embed {% platform-tag platform="web" /%}  | Embed a card-format guide or survey in your page layout.  |